Sports Marketing Exam
What will theme parks be worth by 2017?
$31.8 billion
How much is the SEM industry worth?
$498.4 billion (globally 1.4 trillion)
Who is Mildred "Babe" Didrikson Zaharias
- Widely regarded as the greatest female athlete of all time -Entered team track event and won the entire meet -First female athlete to sign an endorsement contract, signing with Wilson Sporting Goods in 1948 -Co-founder of the Ladies Professional Golf Association (LPGA) in 1950
Whar are some major revenue generators in the sports industry?
- sporting good retailers equiptment -racetracks, sports teams, specator sports -Big 4 US sports leagues -fitness and recreation -NCAA sports -Nascar -Major Soccer League (IN ORDER FROM LARGEST TO SMALLEST)
The progression of media and its impact on the business of sports has been significantly influenced by several events. What are examples?
-1921- first ever baseball game broadcast on radio -1935- first full season baseball broadcast on radio (Chicago Cubs) -1946- First major sports event on TV (joe Louis Boxing Match) -1951- sports illustrated introduced -1970- first monday night football TV broadcast -1973- Tennis "Battle of the Sexes"
Impacts of a fandom?
-Can cause you to buy spirit wear -Fans who go to extreme
Who is William Hanna and Joseph Barbera?
-Founded Hanna-Barbera studios -One of the first animators to bring live characters to television (Flintstones, Yogi Bear, The Jetsons, Scooby Doo and The Smurfs)
Who is Adolph Zukor?
-Founded Paramount Pictures -In 1912, he made entertainment history when he offered the American public its first feature-length film -In 1919, bought 135 theaters in the Southern states, making him the first individual owner of a theater chain -Built the Paramount Theater in New York City
Analysts at DWC estimate that the total US communications and media spending hit what? Will it grow more or less?
-It will grow more than 2.2 trillion by 2019 -It will continue to grow more!
Who is Michael Jordan?
-Marketed as "Air Jordan" -Responsible for the emergence of athlete/shoe company partnerships because of successful marketing and sales of Nike sneakers -In 1998, Fortune Magazine estimated that Jordan alone generated $9.9 billion for the economy
Describe how media has impacted industry growth?
-Not until 1936 Olympics (ABC radio) that Americans were truly exposed to the amazing talents of Jesse Owens, one of America's greatest athletes of all time -Now, fans can follow athlete performances live through television, radio internet as well as getting information through national papers, magazines, and industry specific journals
Why are ratings important to broadcast companies?
-Without ratings, broadcast companies would have a difficult time selling advertising and sports/entertainment programs would not be able to command million dollar rights fees -Ratings will fluctuate from year to year, but a ratings increase or decrease will have an impact on the sports property and broadcast company
What specific events have influenced the enormous growth of SEM?
1) TECHNOLOGY- movies, radio, tv, music 2) 1900's brought carnivals and theme parks
What are some examples of events that have influenced the industrys growth?
1)Evolved as fan support grew. 2)Emergence of rasio and TV offered more oppertunity of consumption 3)coporations began to see benefit with SEM afflications= market boom 4)celeb endorsements 5)tech advances
What are 7 factors that have influeced the growth of SEM?
1)Increase in participation 2)Increase in fans 3)Increase in Sports entertainment offerings 4)Attendance boom 5)Media Coverage 6)Global Products 7)Emergence of internet and new technology
In the early days of team sports, concessions and tickets provided the only real source of revenue for team owners. Today, because of the numerous multi-media opportunities available, organizations have more options available to them to drive revenue. What outlets are available to sports teams today for driving revenue?
1)National television contracts 2) Local television contracts 3)Cable television contracts 4)sale of radio rights 5)streaming online audio 6)online revenue 7)team specific publications
How much is the theme parks industry worth?
12 billion
How much is the electronic gaming industry worth?
18 billion
How much is fitness and rec worth?
22 billion
How much does ESPN value?
40 billion
How much have ebook sales increased since 2008?
4456%
How much is major league soccer worth?
495 million
How much is the theater productuons worth?
7 billion
How much is the music industry worth?
76 billion
How much is TV broadcast cable worth?
80 million
How much is nascar worth?
886 million
How many FM radio staions are there?
9566 stations
Who made the first feature-length film?
Adolph Zukor
Who was the first individual owner of a theater chain?
Adolph Zukor
Who is the most creative marketer in baseball history and imaginative sports entrepreneur?
Bill Veeck
Who put 3'7 Eddie on the field?
Bill Veeck
What is the company that serves as hospitality at events and serves over 115 million guests a year?
Centerplate
Who introduced slap stick comedy?
Charlie Chaplin
Why are media rights important to broadcast companies?
Companies want to invest in advertising that will reach as many consumers as possible and sports and entertainment events provide an effective platform for advertisers that do that
Who developed the NBDL for guys who couldn't go to college to play?
David Stern
Who was the NBA commissioner in 1984?
David Stern
What are media rights?
Fees paid by broadcast companies to sports or entertainment properties for the opportunity to provide live coverage on the property's games and events on television, the radio of the Internet
Who is 1/3 of the rat pack (controlled vegas) who transitioned from a great singer to actor?
Frank Sinatra
Of the 50+ billion downloads in history, 15 of the 25 downloaded apps are what?
Games.
Who took over Nintendo?
Hiroshi Yamauchi
Who turned a small carding company into a huge buisness?
Hiroshi Yamauchi
Who (2) created superman comic strip?
Jerry Siegel and Joe Schuster
Who is associated with the portland trail blazers?
Jon Spoelstra
Who was president of new jersey nets and took them from 0-25 sellouts in a year?
Jon Spoelstra
Who was the most innovative and successful sports marketer in sports history?
Jon Spoelstra
Who started IMG?
Mark McCormack
Who was the First sports agent?
Mark McCormack
Whos first client was Arnold Palmer?
Mark McCormack
Who was a stand up comedian?
Mort Sahl
Who was the commissioner of NFL?
Pete Rozelle
Who when he took over in 1960, the cowboys were worth 1 million. However, when he left, they were worth over 3 billion?
Pete Rozelle
Who was the founder of nike?
Phil Knight
Who started his business by selling running shoes out of his car trunk?
Phil Knight (turned into Nike)
Who reintroduced the olympics games?
Pierre de Coubertin
Why are media rights important to sports and entertainment properties?
Revenue is a big part of how they make their money!!
Who collaborated on 9 musicals.. 5 were classicals?
Rodgers & Hammerstein
Who is Recognized as a visionary for Monday night football?
Roone Arledge
Who is Responsible for integration of slow motion and instant replay?
Roone Arledge
Who founded bad boy entertainment
Sean Combs
Who (2) co-founded Napster?
Shawn Fanning & Sean Parker
What is SEM?
Sports Entertainment Marketing
Who was one of the most proficient filmmakers of all time?
Steven Spielberg
Who owns braves team and sold other team for 250?
Ted Turner
Who started a superstation?
Ted Turner
Who won america's cup on yacht (named courageous)?
Ted Turner
What is a fandom?
Term used to refer a subculture composed of fans. Characterized with a feeling of sympathy with others who share a common interest.
Who got andre the giant on wwe?
Vince McMahon
Who purchased WWF (WWE now) from his father?
Vince McMahon
WHo developed the first fully synchronized sound cartoon called steamboat willie?
Walt Disney
Who founded the ISC (international Speedway)?
William (Bill) H.G. France Sr.
Who was the founder of NASCAR?
William (Bill) H.G. France Sr.
Who helped drive the popularity of Saturday morning cartoons as we see today?
William Hanna and Joseph Barbera
IS SEM industry larger than legal services and insurance company?
Yes!
SEM is 2x the size of what industry?
auto repair and parking services
Many media rights deals provide ____ coverage rights.
exclusive
What is napster?
first online file sharing portal internet program which opened door for spotify, pandora, etc.
Media rights deals are not reserved for ____ broadcasting companies.
national
Internet makes info avaliable __ _____.
on demand.
Who is Jesse Owens?
one of America's greatest athletes of all time
How many movie tickets are sold anually?
over 1.4 billion
How many guests does centerplate serve a year?
over 115 million
What are ratings?
radio, cable, and broadcast television programming measure their effectiveness through RATINGS, which are expressed as a percentage of the potential TV audience viewing at any given time
What is media?
refers to a means of communicating a message to large numbers of people
Steve Allen, Ed Sullivan, and Johnny Carson had ___.
shows