SS MGMT Ch. 7
when we identify strategic, tactical, operational goals, we are classifying them by
level
____ set tactical goals
line managers
when starbucks expands internationally it considers market size, local standard of living, business environment, income level and US sentiment. this is considered in the ___ plan
long term strategic
in a manufacturing company, you will most likely find more
long term than short term strategic goals
which of the following statements best reflects the proper approach to goal setting?
managers should set goals for their own level in the organization
the ____ of choice waste management ltd......
mission statement
the ____ of the national park service......
mission statement
the _____ for Catholic charities......
mission statement
in what order should the following be developed
mission, strategic, tactical, operational
goals set for short term issues are called
operational
the tactical plan was to increase sales of king bread mixes through the use of sales promotions. the ____ plan done by a marketing manager low in the management hierarchy included the development of 50-cent off coupons to go on the outside of each bread mix box
operational
goals set for a new product are called
tactical
middle managers are most closely associated with organizational plans at the ____ level
tactical
plans that have an intermediate time horizon and are concerned with getting things done are called ___ plans
tactical
goals are classified according to their___ when the terms quality, productivity, and innovation are applied to them
area
starbucks middle managers responsible for joint venture agreements with bookstores, hotels, and airports work with a ____ plan
tactical
you've decided to go into business for yourself. on your loan application, you state that you intent to open a flower shop in the village center mall. what does this statement on your loan application represent?
a mission statement
goals can
all of these choices
which of the following types of plans is least subject to change because of the last time frame involved?
contingency
which of the following statements most correctly reflects the relationship between goal setting and planning
each process enhances the other
an objective is a ____
operational goal
home depots marketing department could set a ____ to create an internet advertisement for a sale within the next two weeks
operational goal
a ____ for choice waste management that develops naturally pout of a tactical goal
operational plan
comcast launched tv one.....
operational plan
starbucks store managers decide how to customize snacks to the local market. they make the ___ plan
operational plan
____ involves balancing and reconciling possible conflicts among goals
optimization
what is the proper managerial response when there are conflicts among goals in different parts of an organization?
optimization
goals serve four very important purposes. each purpose is related closely to one of the four functions of management. according to the text, which of the four functions of management is NOT specifically addressed by one of the purposes served by goals?
organizing
___ plans are the organizational plans that have the broadest in focus and longest time frame
strategic
____ plans are the broad plan developed by top managers and the board of directors to guide the general direction of the organization
strategic
american airlines.....
strategic
executives at lulelemon athletica......
strategic
goals set for broad general issues are called
strategic
google set a ___ goal to purchase motorola
strategic
google wanted to compete more effectively against apple, so it offered to buy motorala. this is an example of a ____ plan
strategic
a(n)____ of choice waste management could be to expand operations in two more countries this yr
strategic goal
which of the following directly follows from the organizations mission?
strategic goals
Spanx founder sara blakely.....
strategic plan
Disney smartphones......
tactical
a ____ for choice waste man. could be "to develop a recycling campaign for rural communities of less than 1000 customers." it would develop naturally out of a strategic goal "to increase recycling by 10% everywhere"
tactical goal
black entertainment television target audience is male 18-34 yrs old, because advertisers spend more money on younger customers. high ratings with those viewers is an ____
tactical goal
according to the planning process described in the text, operational plans flow directly from
tactical plans
the mission statement should include all except which of the following
tactics
which of the following organizations would face the most difficulty in developing long-range plans?
those with dynamic, complex environments
goals are set by
time frame, area, and level
