SS MGMT Ch. 7

when we identify strategic, tactical, operational goals, we are classifying them by

level

____ set tactical goals

line managers

when starbucks expands internationally it considers market size, local standard of living, business environment, income level and US sentiment. this is considered in the ___ plan

long term strategic

in a manufacturing company, you will most likely find more

long term than short term strategic goals

which of the following statements best reflects the proper approach to goal setting?

managers should set goals for their own level in the organization

the ____ of choice waste management ltd......

mission statement

the ____ of the national park service......

mission statement

the _____ for Catholic charities......

mission statement

in what order should the following be developed

mission, strategic, tactical, operational

goals set for short term issues are called

operational

the tactical plan was to increase sales of king bread mixes through the use of sales promotions. the ____ plan done by a marketing manager low in the management hierarchy included the development of 50-cent off coupons to go on the outside of each bread mix box

operational

goals set for a new product are called

tactical

middle managers are most closely associated with organizational plans at the ____ level

tactical

plans that have an intermediate time horizon and are concerned with getting things done are called ___ plans

tactical

goals are classified according to their___ when the terms quality, productivity, and innovation are applied to them

area

starbucks middle managers responsible for joint venture agreements with bookstores, hotels, and airports work with a ____ plan

tactical

you've decided to go into business for yourself. on your loan application, you state that you intent to open a flower shop in the village center mall. what does this statement on your loan application represent?

a mission statement

goals can

all of these choices

which of the following types of plans is least subject to change because of the last time frame involved?

contingency

which of the following statements most correctly reflects the relationship between goal setting and planning

each process enhances the other

an objective is a ____

operational goal

home depots marketing department could set a ____ to create an internet advertisement for a sale within the next two weeks

operational goal

a ____ for choice waste management that develops naturally pout of a tactical goal

operational plan

comcast launched tv one.....

operational plan

starbucks store managers decide how to customize snacks to the local market. they make the ___ plan

operational plan

____ involves balancing and reconciling possible conflicts among goals

optimization

what is the proper managerial response when there are conflicts among goals in different parts of an organization?

optimization

goals serve four very important purposes. each purpose is related closely to one of the four functions of management. according to the text, which of the four functions of management is NOT specifically addressed by one of the purposes served by goals?

organizing

___ plans are the organizational plans that have the broadest in focus and longest time frame

strategic

____ plans are the broad plan developed by top managers and the board of directors to guide the general direction of the organization

strategic

american airlines.....

strategic

executives at lulelemon athletica......

strategic

goals set for broad general issues are called

strategic

google set a ___ goal to purchase motorola

strategic

google wanted to compete more effectively against apple, so it offered to buy motorala. this is an example of a ____ plan

strategic

a(n)____ of choice waste management could be to expand operations in two more countries this yr

strategic goal

which of the following directly follows from the organizations mission?

strategic goals

Spanx founder sara blakely.....

strategic plan

Disney smartphones......

tactical

a ____ for choice waste man. could be "to develop a recycling campaign for rural communities of less than 1000 customers." it would develop naturally out of a strategic goal "to increase recycling by 10% everywhere"

tactical goal

black entertainment television target audience is male 18-34 yrs old, because advertisers spend more money on younger customers. high ratings with those viewers is an ____

tactical goal

according to the planning process described in the text, operational plans flow directly from

tactical plans

the mission statement should include all except which of the following

tactics

which of the following organizations would face the most difficulty in developing long-range plans?

those with dynamic, complex environments

goals are set by

time frame, area, and level