Strengthen Your Skills 17
Employees can use the Lead Builder feature in LinkedIn Sales Navigator to search for keywords related to eco-friendly packaging, sustainable packaging, and more, as well as find Lead Recommendations similar to saved leads
How can employees use LinkedIn Sales Navigator to aid in the social selling process?
Establishing that sales employees who meet their quota will receive 2% of the sales value, and those who exceed the quote each quarter will receive up to 10%
How can we incentivize employees to achieve their sales goals?
Social selling leverages social networks to connect with prospects, providing them with personalized and engaging interactions focused on the company's eco-friendly packaging solutions. This approach emphasizes building genuine relationships and fostering trust, ultimately enhancing lead generation and relationship building within EcoGreen Packaging's marketing strategy.
How do the principles of social selling differ from traditional selling methods, and what implications does this have for a marketing strategy?
A week-long training program focused on selling on platforms such as LinkedIn, Facebook, and X, during which team members learn to create and optimize their profiles. This acquaints employees with several platforms that they can harness for social selling.
Recommend a training program for Akash to implement, and explain your choice.
Increase the number of new website visits from LinkedIn by 15% in the next four months
Set a SMART goal for the new social selling efforts on LinkedIn.
Training includes developing expertise in eco-friendly packaging, with a focus on industry trends, the benefits of sustainable practices, and how to communicate this knowledge effectively on social platforms. This will give employees the balance of information and practical skills they need to engage in social selling.
What information should be included in the training to help EcoGreen employees become thought leaders and industry experts, and why?
Success metrics should include the increase in the number of qualified leads generated through the social platforms, the conversion rate of these leads into sales, and the overall revenue growth attributed to social selling efforts
What metrics should be considered when measuring success?
Articles about the benefits of eco-friendly packaging and videos highlighting the advantages of eco-friendly packaging for businesses, customers, and the environment
When employees are ready to execute and implement what they have learned, which of the following is the best resource to give them?
Support for social selling initiatives should come from key company executives, such as the CEO, CFO, and the vice president of sales. This makes sure the entire company is aligned and motivated.
When starting this program, we need to gain executive buy-in. Where does that support come from?
CRM system tools to automate lead management processes, ensuring sales representatives have more time to focus on building relationships and closing deals (INCORRECT)
Suggest types of tools that can help employees carry out social selling.
