Target Audience Identification

4 steps of in SMM targeting

1. Define target audience and segments 2. Create personas for each segment 3. Develop media plan for each target segment 4. Optimize media schedules and posts

3 steps of PDC

1. ID persona and roles: by customer types 2. List needs & situational triggers What motivates them to seek you out? 3. Create Measuring objectives: communicate goals

Demographics

Consumer data objective quantifiable identifiable measurable

4 segmentation bases

Demographic Geographic Lifestyles Psychographic

Segmenting

Dividing the market homogeneous (within) homogeneous between measurable substantal Reachable and responsive operational

target audience

Group of people to reach with SMM messages

what social technographics neither create nor consume social content of any kind?

Inactives

Where?

Social media platforms

In the US, social media users are more involved in social media activity such as....

Spectating

Common ground

can you be on the same page not on common ground cinnabon D+

Organic WOM

can you fit in and be real get people to talk about you naturally

Psychographic

combination of all three

Segmenting is the process of __________ the market or audience

dividing

Target Audience

group that we are targeting with the marketing mix 4 P's

what is the social technographics ladder

groups of social media users into personas based on their social media activity

Lifestyles

how people live and spend money or time

What are the first three lessons you learned about target audience identification in SMM?

know your audience

What?

optimize content content matches what the person hears

When?

optimize posting schedule for each platform ex: hootsuite

what is PDC

persona development cycle

How can the ladder be used in identifying your target audience in SMM

reveals what people are doing and where they are doing it. They can know where to aim to reach their optimal target market. Also helps understand target audience

Three types of target market strategies

segmenting targeting positioning

Target Market process 3 steps ( STP)

segmenting, targeting and positioning

presonas

target audience with different 1. demographics 2.constraints-technology, language, vision, etc. 3. Needs & wants

Geographic

where people live