Target Audience Identification
4 steps of in SMM targeting
1. Define target audience and segments 2. Create personas for each segment 3. Develop media plan for each target segment 4. Optimize media schedules and posts
3 steps of PDC
1. ID persona and roles: by customer types 2. List needs & situational triggers What motivates them to seek you out? 3. Create Measuring objectives: communicate goals
Demographics
Consumer data objective quantifiable identifiable measurable
4 segmentation bases
Demographic Geographic Lifestyles Psychographic
Segmenting
Dividing the market homogeneous (within) homogeneous between measurable substantal Reachable and responsive operational
target audience
Group of people to reach with SMM messages
what social technographics neither create nor consume social content of any kind?
Inactives
Where?
Social media platforms
In the US, social media users are more involved in social media activity such as....
Spectating
Common ground
can you be on the same page not on common ground cinnabon D+
Organic WOM
can you fit in and be real get people to talk about you naturally
Psychographic
combination of all three
Segmenting is the process of __________ the market or audience
dividing
Target Audience
group that we are targeting with the marketing mix 4 P's
what is the social technographics ladder
groups of social media users into personas based on their social media activity
Lifestyles
how people live and spend money or time
What are the first three lessons you learned about target audience identification in SMM?
know your audience
What?
optimize content content matches what the person hears
When?
optimize posting schedule for each platform ex: hootsuite
what is PDC
persona development cycle
How can the ladder be used in identifying your target audience in SMM
reveals what people are doing and where they are doing it. They can know where to aim to reach their optimal target market. Also helps understand target audience
Three types of target market strategies
segmenting targeting positioning
Target Market process 3 steps ( STP)
segmenting, targeting and positioning
presonas
target audience with different 1. demographics 2.constraints-technology, language, vision, etc. 3. Needs & wants
Geographic
where people live