Tech of E-business Final
When did the first online communities form?
1980s
Around ________% of households in the United States have broadband access to the Internet.
75
In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website.
Account aggregation
The Internet Layer of TCP/IP is responsible for which of the following?
Addressing, packaging, and routing messages
Bloom is an example of a(n):
Affinity community
________ is an on-demand service company focused on lodging.
Airbnb
All of the following use a social network marketing strategy except:
Amazon
Which of the following is not considered a portal?
Amazon
________ has the highest share of the e-book market.
Amazon
All of the following are examples of technology convergence except:
Amazon Books Publishing
________ is an example of an e-distributor.
AmazonSupply
All of the following are examples of social networks except:
An AM/FM transitory Radio
Which of the following is not an example of a transaction broker?
An accountant
The early years of e-commerce were driven by all of the following factors except:
An emphasis of exploiting traditional distribution channels.
Which of the following categories generates the highest percentage of online retail revenue?
Apparel and accessories
Which of the following measures the percentage of customers who purchase once, but never return within a year?
Attrition rate
All of the following are examples of Web 2.0 sites and applications except:
Auction sites
Which of the following is not a community provider?
Blue Nile
Omni-channel merchants are also referred to as:
Bricks-and-clicks
A ________ is a repository of customer information that records all of the contacts a customer has with a firm, and generates a customer profile that is available to appropriate individuals in the firm.
CRM system
Why is VoIP considered to be a disruptive technology?
Cheaper, more available, and better performance using wifi service that you, or the location you are at has already paid for or provided
________ is a model of computing in that computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the Internet.
Cloud computing
Most inter-firm trade involves:
Contract purchasing of direct goods
Identify and describe the types of ISP service, along with the Internet connection methods in use today.
Dial-up - uses existing phone lines to provide internet service by dialing a telephone number on a conventional telephone line DSL - technology that allows for high-bandwidth information over ordinary telephone lines Cable - High speed internet provided over cables that were placed for Cable internet. Satellite - internet that relies on communication between a satellite affixed to the home and one in a geostationary orbit over the area. Can be affected by weather more than the other services.
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S music revenues in 2015
Gross margin is defined as gross profit:
Divided by net sales
The ________ allows a natural language expression, such as Google.com, to represent a numeric IP address.
Domain name system
Which of the following companies use a transaction fee revenue model?
E Trade
All of the following are weaknesses of EDI except:
EDI lacks universal standards
All of the following would be considered a direct competitor of Priceline except:
ESPN
Interactivity in the context of e-commerce provides which of the following functionalities?
Enabling of two-way communication between consumer and merchant
A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
All of the following have led to the development of outsourcing of manufacturing around the world except:
Environmental concerns
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
Equipment
Private industrial networks are direct descendants of:
Existing EDI networks
Threatening negative feedback in return for a benefit is an example of:
Feedback extortion
Which of the following is an example of B2B e-commerce?
Go2Paper
Which of the following happened when newspapers used a print-centric business model?
Google launched its search engine
Which of the following search engine algorithm updates enables Google's search engine to evaluate an entire sentence rather than just a key word?
Hummingbird
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
Knowledge consumers have about how to conduct online transactions
Which of the following is not a risk or cost of Internet auctions?
Price transparency
All of the following are forms of collaboration among businesses except:
RFQs
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership
Craigslist is a player in which of the following online services markets?
Real estate services and career services
________ refers to the links that connect business firms with one another to coordinate production.
Supply chain
Which of the following is not a key industry strategic factor?
Synergies
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
Targeted banner ads
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
Above all, e-commerce is a ________ phenomenon.
Technology driven
Which of the following is the largest producer of revenues in the entertainment industry?
Television
Which of the following is not a significant influence on a company's competitive environment?
The availability of supportive organization structures
Which of the following is not a concern about IoT?
The high cost of sensors
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
The release window
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases
Which of the following statements is not true about OTT?
To use OTT services, consumers must purchase a bundle of channels
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
Versioning
Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
Viral marketing
Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
Virtual communities
Facebook owns ________.
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
World Wide Web
After Google, the next portal/search engine site with the most unique visitors is:
Yahoo
Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
Yelp
All of the following are fixed price strategies except:
Yield management
A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.
accountable
eBay uses all of the following business models except:
content provider
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
disintermediation
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as ________.
disruptors
The business model of e-tailers is similar to that of:
e-distributors
Which of the following online advertising formats involved the least amount of spending in 2016?
Which of the following primarily involves long-term sourcing?
e-procurement Net marketplaces and industry consortia
________ create and sell access to digital markets.
e-procurement firms
Which of the following is an example of an e-commerce first mover that failed?
eToys
One partial solution to high monitoring costs is ________ pricing.
fixed
Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
incubators
On which of the following do users spent the least amount of time per month?
________ is a utility program that allows you to check the connection between your client and a TCP/IP network.
ping
Which of the following newspaper audience platforms has the highest percentage of readers?
Which of the following is a set of rules for transferring data?
protocol
Which of the following industries accounts for the highest percentage of spending on online advertising?
retail
An example of a company using the content provider model is:
rhapsody
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following refers to the complexity and content of a message?
richness
Which of the following measures the average length of stay at a website?
stickiness
Analysts predict that B2B e-commerce in the United States will grow by 2020 to approximately:
$5.6 trillion
How long does it take for 300,000 X-rays to be transmitted on a 100-gbps network?
1 minute
Approximately ________ retailers generate 90% of all retail e-commerce sales.
1000
In which year was e-commerce said to have begun?
1995
Music streaming is growing at ________ a year.
40%
For a website that has 1 million visitors a month, and where, on average, a visitor makes five page requests per visit, there will be ________ entries in the transaction log each month.
5 million
What percentage of people read newspapers only on a mobile device?
5%
The percentage of all e-mail that is spam averaged around ________% in 2016.
53
In 2016, the total amount of B2B e-commerce in the United States was approximately:
6.3 trillion
Approximately ________% of the United States labor force is involved in providing services.
80
In the United States, the service sector accounts for approximately ________% of the United States GDP.
80
In 2016, almost ________ of Americans who access the Internet use a mobile device at least some of the time.
93%
• Which element of the business model refers to the presence of substitute products in the market?
Competitive environment
Which of the following is the most meaningful metric for video ads?
Completion rate
All of the following services require extensive personalization except:
Financial services.
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
Flash marketing
Collaborative commerce systems:
Foster sharing sensitive internal information with suppliers and purchasers
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
Freemium
Which of the following organizations involved with Internet governance has the United States recently given up control over?
IANA
Which IEEE 802.11 standard provides for throughput of up to 7 Gbps?
Ieee 802.11ad
Which of the following is not a leading factor in changing the television industry?
Inability to attract customers to traditional products
All of the following are issues facing Pinterest except:
Inability to retain users
Office supplies are an example of:
Indirect goods
EDI document structures are defined by:
Industry committees
TheSeam is an example of a(n):
Industry consortium
TheSeam is an example of an ________.
Industry consortium
Which of the following is not a unique feature of e-commerce technology?
Information asymmetry
Which of the following is one of the three primary societal issues related to e-commerce?
Intellectual property
Which of the following is currently the most popular web browser?
Internet Explorer
• The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
Internet Society (ISOC)
All of the following are aspects of content convergence except:
Language
Which of the following is not a key element of an elevator pitch?
Legal structure
________ is the second leading social network in the United States in terms of monthly unique visitors.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
Location of auction
All of the following are potential benefits of B2B e-commerce except:
Lower price transparency
Zinio is an example of which of the following?
Magazine aggregator
E-distributors:
Make money by charging a mark-up on products they distribute
Which of the following is not a variation of the e-tailer business model?
Market creator
A ________ specifically details how you plan to find customers and sell your product.
Market strategy
The time spent watching and reviewing auction bids is a part of ________ costs.
Monitoring
All of the following are current major trends in B2B e-commerce, except:
Move to implement highly centralized supply chains to reduce risk.
Which of the following is an example of the affiliate revenue model?
MyPoints
Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
Myspace
Which of the following occurred during the Commercialization phase of Internet development?
NSF privatized the operation of the internet's backbone
Which of the following is not true about on-demand service firms?
On-demand service firms facilitate access to resources.
Unfair competitive advantages occur when:
One competitor has an advantage others cannot purchase
Which of the following statements is not true?
Online travel services are one of the few sectors in which extensive disintermediation has occurred
________ accounted for the second largest amount of paid online content revenues in the United States in 2016.
Online video games
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
Online-supply push
Which of the following statements about the movie industry is not true?
Over 300 million americans were expected to watch movies online in 2015
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
Packet switching
Explain each of the three important concepts behind the Federal Networking Council's definition of the term Internet. Explain how each of these technologies contributes to the functioning of the Internet today.
Packet switching- digital messages into individual packets that are sent along different paths and are reassembled at their destination router. These smaller bits of information make large documents easier for computer and routers to send and receive. TCP/IP- is the universal method for breaking information up, the rules and regulations that all technology follows. Client server computing- powerful computers are connected together in a network along with one of more server. Able to display rich graphics, store large files, and process graphics and sound files. Servers work to support and improve performance of client computers.
All of the following are business models employed in the online music industry except:
Peer-to-pear streaming
Acquisition rate is a measure of the:
Percentage of visitors who indicate an interest in a sites products by registering or visiting a products pages
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.
Practice network
________ are the fastest growing form of B2B e-commerce.
Private industrial networks
Which of the following is an automated, auction-based method for matching supply and demand for online display ads?
Programmatic advertising
To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.
Query-driven
Which of the following is not one of the typical portal revenue sources?
Referral fees
________ is used to allow remote login on another computer.
Remote access
Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
Sellers lament
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Shill bidding
Automated order entry systems:
Show goods from a single seller
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
The convergence model
Which of the following is the best definition of transaction cost?
The cost of participating in a market
All of the following statements about cookies are true except:
The data typically stored in cookies includes a unique ID and e-mail address
Which of the following gives a business model the most credibility with outside investors?
The firms management team
All of the following were factors that precipitated the growth of MOTO except:
The grown of the cellular phone industry
All of the following statements about the online real estate services market are true except:
The internet and e-commerce have created significant disintermediation on the real estate marketplace
All of the following statements about the online insurance industry are true except:
The internet has dramatically changes the insurance industries value chain.
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared
Expedia owns all of the following except:
TripAdvisor
The total number of users or customers an e-commerce business can obtain is called:
reach