The different types of PR programs

Reputation Management

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Financial Relations

1)All communication efforts aimed at the financial community 2)Includes press releases sent to business publications, meetings with investors and analysts, and annual report

Employee Relations

1)Programs that communicate information to employees 2)Internal marketing is similar. It focuses on informing employees about marketing programs and encouraging their support

Public Affairs, Issue Management

Communication programs with government and with the public about government and regulations (includes lobbying)

Crisis Management

Have to anticipate the possibility of a disaster and plan how to deal with the bad news and all the affected publics

Recruitment

Sometimes involved in employee recruitment May involve preparing ads, websites, and literature on the company or organization, as well as arranging events

Media Relations

The area that focuses on developing media contacts (knowing who in the media might be interested in the organizations story

Corporate Relations

The overriding goal of reputation management is to strengthen the trust that stakeholders have in an organization

Marketing Public Relations

The process of planning and delivering programs that encourage sales and contribute to customer satisfaction by providing communication that addresses the needs and wants of consumers MPR supports marketing's product and sales focus by increasing the brand's credibility with consumers

Fund-Raising

They need to know how to make initial contacts that inspire other people to participate, how to use MARCOM tools like advertising, and how to make the best use out of events and public recognition

Public Communication Campaigns

Used as a way to change public opinion Discourages socially harmful behaviors

Cause related

When companies associate themselves with a good cause by providing assistance and financial support