The different types of PR programs
Reputation Management
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Financial Relations
1)All communication efforts aimed at the financial community 2)Includes press releases sent to business publications, meetings with investors and analysts, and annual report
Employee Relations
1)Programs that communicate information to employees 2)Internal marketing is similar. It focuses on informing employees about marketing programs and encouraging their support
Public Affairs, Issue Management
Communication programs with government and with the public about government and regulations (includes lobbying)
Crisis Management
Have to anticipate the possibility of a disaster and plan how to deal with the bad news and all the affected publics
Recruitment
Sometimes involved in employee recruitment May involve preparing ads, websites, and literature on the company or organization, as well as arranging events
Media Relations
The area that focuses on developing media contacts (knowing who in the media might be interested in the organizations story
Corporate Relations
The overriding goal of reputation management is to strengthen the trust that stakeholders have in an organization
Marketing Public Relations
The process of planning and delivering programs that encourage sales and contribute to customer satisfaction by providing communication that addresses the needs and wants of consumers MPR supports marketing's product and sales focus by increasing the brand's credibility with consumers
Fund-Raising
They need to know how to make initial contacts that inspire other people to participate, how to use MARCOM tools like advertising, and how to make the best use out of events and public recognition
Public Communication Campaigns
Used as a way to change public opinion Discourages socially harmful behaviors
Cause related
When companies associate themselves with a good cause by providing assistance and financial support