UKY MKT300 CH9
Which of the following has its own currency? a. Asia-Pacific Economic Cooperation b. European Union c. Southern Common Market d. Association of Southeast Asian Nations e. North American Free Trade Agreement
b. European Union
Which of the following involves developing marketing strategies as though the entire world (or its major regions) were a single entity? a. segmentation b. globalization c. customization d. licensing e. outsourcing
b. globalization
Which of the following raises the price of foreign goods? a. embargo b. import tariff c. the World Trade Organization d. exchange controls e. quota
b. import tariff
ACME Corp. has concentrated its human resources with international expertise into one unit which serves as the central point for all information flow related to international operations, it is most likely using _____________. a. an export department structure b. a geographic area structure c. an international division structure d. a product division structure e. the global matrix structure
c. an international division structure
Which of the following is NOT one of the five opportunities for creating value generated by a global presence? a. exploit economies of global scale b. exploit economies of global scope c. minimize the transfer of knowledge across locations d. adapt to local market differences e. mine optimal locations for activities and resources
c. minimize the transfer of knowledge across locations
Which of the following is contracting of noncore operations or jobs from internal production within a business to an external entity that specializes in that operation? a. offshore outsourcing b. offshoring c. outsourcing d. crowdsourcing e. licensing
c. outsourcing
Which of the following does the North American Free Trade Agreement NOT do? a. expand trade by requiring equal treatment of U.S. firms by Canada and Mexico b. provide protection for intellectual property c. raise tariffs on products imported from Canada and Mexico d. simplify country-of-origin rules e. make it easier to invest in Mexico and Canada
c. raise tariffs on products imported from Canada and Mexico
Which of the following organizational architecture elements is the most difficult to change, especially in the short term? a. processes b. culture c. structure d. people e. functions
c. structure
ACME Corp. managers lack the will and resources to develop international marketing strategies, but are happy when their company's products are purchased by a(n) ______, which then sells them internationally. a. licensor b. joint venture c. trading company d. export agent e. contract manufacturer
c. trading company
Check My Work Logitech was founded with the knowledge and resources to accelerate its participation and investment in the global marketplace; it was able to export products soon after being established in market niches in which it competed with long-established firms. This is an example of a(n) ____________. a. contract manufacturer b. strategic alliance c. export agent d. born global e. trading company
d. born global
Which of the following are often a political necessity because of nationalism and government restrictions on foreign ownership? a. direct investment b. contract manufacturing c. strategic alliances d. joint ventures e. outsourcing
d. joint ventures
Because it imports more products than it exports, so that money is flowing out of the country, the United States has a(n) ________________. a. negative gross domestic product b. negative exchange control c. positive balance of trade d. negative balance of trade e. positive gross domestic product
d. negative balance of trade
Which of the following represents the most people? a. European Union b. Association of Southeast Asian Nations c. Southern Common Market d. North American Free Trade Agreement e. Asia-Pacific Economic Cooperation
e. Asia-Pacific Economic Cooperation
The use of bribes, which are illegal for U.S. companies, relate best to which of the following? a. sociocultural forces b. political and regulatory forces c. economic forces d. trade barriers e. ethical and social responsibility forces
e. ethical and social responsibility forces
Most companies have entered the global marketplace ______ and _______. a. immediately; incrementally b. gradually; all at once c. thoughtfully; all at once d. immediately; all at once e. gradually; incrementally
e. gradually; incrementally
Which of the following is the market value of a nation's total output of goods and services for a given period in relation to its population? a. balance of trade b. gross domestic product c. exchange control d. gross national product per capita e. gross domestic product per capita
e. gross domestic product per capitaL
For most firms, the early stages of international development are often ______ and not fully ______. a. informal; improvised b. formal; planned c. formal; implemented d. informal; implemented e. informal; planned
e. informal; planned
