Unit 8: E-Commerce and Social Media - Unit Test
Although teen usage of social media exceeds that of adults, what adult demographic group is experiencing an increased use of social media, with 31% of members of that age group reportedly using social media? Adults in the 18 to 29 years range Adults in the 30 to 64 years range Adults ages 65 years and older
Adults ages 65 years and older
Which of the following customer attributes is not helpful for accurately pricing good to increase profit margins? Purchase frequency Income level Purchase history Age
Age
What is a social media activity that should avoided by job seekers? Any post or activity that represents discriminatory behavior Pictures of events or friends Risky activities like skydiving or rock climbing
Any post or activity that represents discriminatory behavior
Digital goods provide several benefits for e-commerce. What is a benefit achieved from digital goods? Digital goods can be purchased and downloaded Digital goods require physical presence to acquire Digital goods have delivery-on-demand nature Digital goods have a minuscule inventory footprint
Digital goods require physical presence to acquire
[True/False] The LinkedIn model benefits business organizations only, and has dramatically altered the employment and career environment. True False
False
Freemium is not a new concept in doing business. Which of the following statement regarding Freemium is accurate? Product quality and available features cannot be controlled Freemium involves digital pricing strategies Freemium sells product samples and trial versions to users Core services and additional features are free of charge to users
Freemium involves digital pricing strategies
Which social media platform is NOT a disruptive technology based on the ability for people to comment or share current event, ideas, or opinions? Facebook LinkedIn Twitter
How do social media platforms play an increasing role in shaping events? Everyone is a participant in social media Social media platforms have displaced print media People can use this medium to influence reserved bystanders
People can use this medium to influence reserved bystanders
Mobile e-commerce targets a certain niche. Which of the following communication devices is not one of them? Personal and professional organizers Personal computers Portable decision support systems Smartphones and tablets
Personal computers
FedEx is a successful business. Which of the following statements regarding FedEx is false? FedEx uses big data to find flaws, boost production, and root out counterfeiters. FedEx offers logistics and business support services FedEx delivers millions of packages each day
Private industrial networks provide more of a focus on individual transactions versus lasting relationships
Which of the following is not a characteristic of a private industrial network? An example of a private industrial networks is Ford Motor Corp's private industrial network A private industrial network is a single organization that controls the construction and maintenance of relationships for a small number of organizations Private industrial networks provide more of a focus on individual transactions versus lasting relationships There is a small number of private industrial networks in the marketplace
Private industrial networks provide more of a focus on individual transactions versus lasting relationships
Which of the following can be disseminated to millions of consumers through social media, reducing marketing costs compared to traditional print, radio, and television advertising? Product marketing Public relations Press releases
Product marketing
What is the method used by hackers to develop a relationship with users in order to extract information? Social networking Phishing Social engineering
Social engineering
What do you call the web-based applications that allow user content to be created and shared over the internet? Blogoshperes Social media Instant messaging
Social media
What is the primary purpose for publishing company information on the internet? To discourage customers from visiting the traditional storefront To inform customers of new products and upcoming sales To entice potential customers to shop To educate stakeholders on the company's mission and vision, production information, and community efforts
To educate stakeholders on the company's mission and vision, production information, and community efforts
[True/False] Because of operational efficiencies and the speed of the internet, businesses that operate digitally may be much better at responding to requirements and changes than traditional brick-and-mortar businesses. True False
True
[True/False] When considering social media in investment strategies, the source of the data may affect whether the use of the information is a violation of insider trading regulations. True False
True
Understanding the purpose of creating an e-commerce is addressed in which of the following questions? What job(s) will the e-commerce presence satisfy? How is the marketplace structured and how will the business best interact with an e-commerce presence? Who is the target audience(s) and how will they access? What business and revenue models are best for this implementation?
What job(s) will the e-commerce presence satisfy?
