UX Design - Course 1, Module 4
What is the purpose of an interview?
Collecting in-depth information on people's opinions, thoughts, experiences, and feelings
Which type of bias refers to looking for evidence to prove a hypothesis you have?
Confirmation bias
Question 2 A UX researcher is working with designers on a mobile app and wants to answer the question "How should we build it?" Which type of research can best help the researcher answer this question?
Design
False consensus bias is defined as the assumption that others will think the same way as you do. Identify a method that can help overcome false consensus bias.
Identify and articulate assumptions before interviews or conversations and survey large groups
Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content — rather than talk radio and news — so they ask a series of questions about how users interact with this content. How can the researcher avoid the impact of confirmation bias?
Interview a large group of users with diverse perspectives Ask open-ended questions and actively listen to respondents
Why is the ability to collaborate an important trait for a UX researcher?
It helps UX researchers adapt to working with a range of people, personalities, and work styles.
How does a UX researcher gather information about users' behaviors, needs, and motivations?
Observation and feedback
A design team has finished developing a cat-sitter application for mobile users and they've launched the app. After multiple iterations of testing and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ?
Post-launch research
Consider the following scenario: After launching their mobile app, a design team learns that users are experiencing glitches with the product. To solve the problem, the design and engineering teams collaborate to release a software update. Now, they want to understand if this changed user engagement with the app. They collect data on the monthly install rate, uninstall rate, and download count. They compare the data. What type of research is the design team conducting?
Quantitative research
When developing a product, what benefits does interview research provide for design teams?
Understand what users think and why Ask follow-up questions about the user's experience
Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?
Usability study
Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?
Usability study