Vocab 3.01
sweepstakes
A game of chance in which a customer wins a prize
trade shows
Events where businesses display and/or demonstrate their products to build sales leads and interest
premiums
MC: VIP lounges Items offered free or at a minimal cost as a bonus for purchasing a product(s)
promotional products
MC: branded things decorative articles of merchandise, usually imprinted with a company's name, logo, or message, that are utilized in marketing communications programs
pull strategies
MC: coupons, POS displays ext. designed to attract customers and increase demand for the product
push strategies
MC: ex push money A promotional strategy that involves a producer promoting its products to intermediaries; intermediaries then promote the products to customers
samples
MC: free travel size offer a trial amount of a product
free products
MC: gifts Things that don't cost money to obtain.
push money
MC: give them a nudge bribery money offered to channel intermediaries to encourage them to "push" products - that is, to encourage other members of the channel to sell the products
advertising-support programs
MC: paying for advertising through intermediaries When a marketer offers financial support to intermediaries who include one of the marketers products in their (intermediaries) advertising.
rebates
MC: post sale discount refunds paid to consumers after a purchase to encourage them to purchase more
demonstrations
MC: product test run A presentation to show a customer how a product works in order to make them more likely to buy.
dealer loaders
MC: professional bribery A premium or other reward that is used to encourage a retailer to develop a special display or product offering.
contests
MC: promotional scavenger hunt Promotions in which participants use some skill or ability to compete for prizes.
insert (FSI)
MC: scratch and sniff perfumes a piece of advertising that is put into something like a newspaper to entice people to buy a product or service
co-op advertising
MC: shared advertising costs A sales promotion where the manufacturer and the retailer share the cost of the advertising.
trade allowances
MC: short term discount promotion discounts or other financial considerations offered by producers to wholesalers and retailers
free-standing
MC: stand alone something that works well without needing anything else with it
games
MC: stock market game A market game is a tool to explain a pricing consent by applying game theory.
coupons
papers that entitle customers to cash discounts on goods or services
loyalty programs
rewards customers based on their spending
trade-in promotions
sales promotion tools used to persuade resellers to carry a brand, give it shelf space, and promote it in advertising
point-of-sale displays
sales tools used to promote impulse purchases by consumers by placing them in high traffic areas where customers can see them
