Vocab 3.01

sweepstakes

A game of chance in which a customer wins a prize

trade shows

Events where businesses display and/or demonstrate their products to build sales leads and interest

premiums

MC: VIP lounges Items offered free or at a minimal cost as a bonus for purchasing a product(s)

promotional products

MC: branded things decorative articles of merchandise, usually imprinted with a company's name, logo, or message, that are utilized in marketing communications programs

pull strategies

MC: coupons, POS displays ext. designed to attract customers and increase demand for the product

push strategies

MC: ex push money A promotional strategy that involves a producer promoting its products to intermediaries; intermediaries then promote the products to customers

samples

MC: free travel size offer a trial amount of a product

free products

MC: gifts Things that don't cost money to obtain.

push money

MC: give them a nudge bribery money offered to channel intermediaries to encourage them to "push" products - that is, to encourage other members of the channel to sell the products

advertising-support programs

MC: paying for advertising through intermediaries When a marketer offers financial support to intermediaries who include one of the marketers products in their (intermediaries) advertising.

rebates

MC: post sale discount refunds paid to consumers after a purchase to encourage them to purchase more

demonstrations

MC: product test run A presentation to show a customer how a product works in order to make them more likely to buy.

dealer loaders

MC: professional bribery A premium or other reward that is used to encourage a retailer to develop a special display or product offering.

contests

MC: promotional scavenger hunt Promotions in which participants use some skill or ability to compete for prizes.

insert (FSI)

MC: scratch and sniff perfumes a piece of advertising that is put into something like a newspaper to entice people to buy a product or service

co-op advertising

MC: shared advertising costs A sales promotion where the manufacturer and the retailer share the cost of the advertising.

trade allowances

MC: short term discount promotion discounts or other financial considerations offered by producers to wholesalers and retailers

free-standing

MC: stand alone something that works well without needing anything else with it

games

MC: stock market game A market game is a tool to explain a pricing consent by applying game theory.

coupons

papers that entitle customers to cash discounts on goods or services

loyalty programs

rewards customers based on their spending

trade-in promotions

sales promotion tools used to persuade resellers to carry a brand, give it shelf space, and promote it in advertising

point-of-sale displays

sales tools used to promote impulse purchases by consumers by placing them in high traffic areas where customers can see them