Week 1: Practice Quiz

An airline collects, observes, and analyzes its customers' online behaviors. Then, it uses the insights gained to choose what new products and services to offer. What business process does this describe?

A.) Performance measurement B.) Collaboration with stakeholders C.) Data-driven decision-making D.) Analytical thinking

Fill in the blank: In data analytics, the data ecosystem refers to the various elements that interact with one another to produce, manage, store, _____, analyze, and share data.

A.) ingest B.) merge C.) locate D.) organize

Which of the following terms refers to the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision-making?

A.) Data analysis B.) Data elements C.) Data insight D.) Data life cycle

Which of the following best defines data?

A.) Data is the use of calculations and statistics B.) Data is a business process C.) Data is a collection of facts D.) Data is an assortment of questions