Week 12: Asymmetric information - chapter 17
in the market for lemons, how much would a lemon seller accept
10,000
in the market for lemons, how much would the buyer play for a lemon
12,000
in the market for lemons, how much would a plum seller accept
20,000
in the market for lemons, how much would the buyer pay for a plum
24,000
whats the second solution to the lemon problem for the market for insurance
Insurance companies can offer group health insurance policies at places of employment by covering all workers in a firm, whether healthy or sick, the insurance company spreads risks and therefore reduces the likelihood that large numbers of high risk individuals will purchase insurance --> lowers risk and makes this business profitable by providing insurance for a large amount of people, the proportion of unhealthy people will be small and so the insurance company can still make profit due to the smaller proportion of unhealthy people
what happens to the market of credit if the problem isnt solved
The low quality borrowers will take up a large proportion of the market and eventually cause it to end
give examples of hidden information and explain
a bum at orchard offering jewelry for sale --> only the seller knows if the jewelry is fake or not, buyers dont quality of a used car --> only the car owner knows the quality health condition for life insurance --> only the buyer knows their health conditions driving habits for car insurance --> only the driver knows if they are good at driving or not -- sellers have less information about the drivers' driving habits
explain the example: street bum selling rolex watches (fake)
a bum on the street approaches you offering rolex watches for sale - $3000 initially, stating that its genuine --> then offers a 50% discount --> offers a $100 package of a gold ring and the watch the bum was so eager to sell the rolex watch at such a low price --> this was an indicator that the jewelry was fake
what are the two potential inefficiency problems that you need to know lol
adverse selection moral hazard
true or false: adverse selection is not a potential inefficiency problem
adverse selection is a potential inefficiency problem
explain the difference between adverse selection and moral hazard in insurance markets
adverse selection refers to the self selection of individuals who purchase insurance policies --> people who are less risky than average will, at the margin, choose not to insure --> people more risky than the average will choose to insure as a result, the insurance company is left with a riskier pool of policy holders the problem of moral hazard occurs after the insurance is purchased. once insurance is purchased, less risky individuals might engage in behaviour characteristics of more risky individuals if policy holders are fully insured, they have little incentive to avoid risky situations
principal agent model: what is the asymmetric information
agents (managers) have more information about the action relative to the principal
in the market for lemons, what happens if the cars' quality are observable to everyone
all cars are traded when the quality is fully observable to both sellers and the buyers, both parties are well off, and the market functions well its a simple transaction --> all the parties would pay the right price
can adverse selection and moral hazard in insurance markets exist without the other
an insurance firm may reduce adverse selection without reducing moral hazard, vice versa collecting information such as a medical history to determine the riskiness of a potential customer helps insurance companies reduce adverse selection. insurance companies also reevaluate premiums when claims are made --> reducing moral hazard copayments also reduce moral hazard by creating a disincentive for policyholders to engage in risky behaviour
why can asymmetric information between buyers and sellers lead to market failure when the market is otherwise perfectly competitive
asymmetric information leads to market failure bc the transaction price does not reflect either the marginal benefit to the buyer or the marginal cost of the seller and so the competitive market fails to achieve an output with the price = marginal cost in extreme cases --> if there is no mechanism to reduce the problem of asymmetric information, the market collapses completely ex: car case - lemons and plums
in the market for lemons, given the most a buyer is willing to purchase a car, what effect does this have on lemon owners
at 18k, only lemon owners would be willing to sell
whats the key feature of the adverse selection problem
bad ones drive out the good ones. and as a result, the market disappears
in the market for lemons, explain lemons problem
buyers recognise that any used car available for sale must be a lemon. they will pay at most 12k and only lemons are sold --> bc plum owners wont sell their car at a low price lemons crowd out plums from the market --> aka good cars r driven out of the market bc of the bad cars when there are information asymmetries, potential gains from trade are destroyed
explain the second source of lemons problem
cars that are more likely to be offered for sale are the ones that people want most to get rid of the very act of offering to sell the car sends a signal to the buyers about its quality. if too many low quality cars are offered for sale, it makes it difficult for the high quality cars to be sold
describe several ways in which sellers can convince buyers that their products are high quality --> large diamonds
certificate that verifies the weight and shape of the stone and discloses any flaws
how to solve the market of credit problem
computerised credit histories can eliminate / reduce asymmetric information problem and adverse -- a problem that might otherwise prevent credit markets from operation without these histories, even the creditworthy would find it extremely costly to borrow money
how to solve morally hazardous problems in general
design the right incentive scheme it should be in the best interest of the informed side to take the desirable action
give an example of screening
different insurance premium based on something observable ex no accident discount this would help mitigate the adverse selection problem --> help ppl who purchase insurance reveal their type immediately
give examples of of hidden action and explain each one
driving less carefully once insured --> insurance companies cant see the drivers' driving habits once they are insured tenured professors that become poor in research --> tenured = long term contract --> less motivated to do research --> bc they are not directly observed by the dean
explain the example: street bum selling rolex watches (genuine)
due to the asymmetric information about the quality of the watch, no one would pay a good price for it the bum knowing the true quality of the watch, doesnt let it go at a cheap price but sellers are not willing to buy it at a high price --> only fake watches will flood the street --> thus we call such phenomenon adverse selection: bad ones drive out good ones and so the market disappears
explain signalling in job markets
education as a signal --> used to get around the adverse selection problem in job markets more productive people (more hardworking etc) are more likely to attain high levels of education in order to signal their productivity to firms and thereby obtain better paying jobs
why might a seller find it advantageous to signal the quality of a product
firms producing high quality products would like to charge higher prices to do this, potential consumers must be made aware of the quality differences among brands can do this thought guarantees and warranties
in the market for lemons, how do you calculate the most a buyer would be willing to pay for any car
for any car, there is a 50% chance that it is worth 24k and there is a 50% chance that it is worth 12k (0.5x24,000)+(0.5*12,000) = 18,000 this is the expected value of a car
what is adverse selection
form of market failure resulting from when products of different qualities are sold at a single price because of asymmetric information, so that too much of the low quality product and too little of the high quality product are sold.
give an example of signalling
guarantees or warranties for used cars --> consumers would be worried about the quality of used cars --> providing warranties would mitigate the adverse selection problem
what are the two types of information asymmetry
hidden information (or hidden characteristics) hidden action
whats do credit card companies have to consider
how to distinguish high quality borrowers (who pay their debts) from low quality borrowers (who dont)
explain the use of screening in auto insurance
if the insurance company cant distinguish good drivers and lousy drivers, it will have a base premium on the average experience then those w low risk will choose not to insure --> this increases the accident probability of the pool and rates lousy drivers drive out good drivers and adverse selection problem may occur again
if the used car market is a 'lemons' market, how would you expect the repair record of used cars that are sold compare with the repair record of those not sold
in the market for used cars, the seller has a better idea of the quality of the used car than the buyer the repair record of a used car is one indicator of its quality we would expect that, at the margin, cars with good repair records would be kept while cars with poor repair records would be sold thus, you would expect repair records of used cars that are sold to be worse than those of used cars not sold ie kept by owners
define agent
individual employed by a principal to achieve the principal's objective (ex hired managers)
principal definition
individual who employs one or more agents to achieve an objective (eg shareholders)
give examples of moral hazard
insurance market: the insured party's actions are unobserved --> this can affect the insurance firm's profits and thus affect the general insurance premium people become less careful when theyre insured --> if my car is insured then ill be less cautious driving in university: tenured professors are less research productive - bc they feel like their job is safe
why might managers be able to achieve objectives other than profit maximisation, which is the goal of the firm's shareholders
its difficult and costly for shareholders (the firm's owners) to constantly monitor the actions the firm's managers, and so manager's behaviour is not always scrutinised therefore, managers have some leeway to pursue their own objectives and not just profit maximisation
explain how the lemon problem arises in the market for credit pt 1
low quality borrowers are more likely than high quality borrowers to want credit, which forces the interest rate up this increases the number of low quality borrowers, which further forces the interest rate up etc
explain how the lemon problem arises in the market for credit pt 2
low quality borrowers drive out better quality borrowers, thus adverse selection low quality buyers know that theyre not going to pay back the money so theyre not scared of signing a contract w high interest
how are guarantees and warranties a form of market signalling
low quality producers are unlikely to offer costly signalling devices, consumers can correctly view a guarantee or an extensive warranty as a signal for high quality --> therefore confirming the effectiveness of these measures as signalling devices
know how to calculate how many lemons can be in the market without crowding out the plums
refer to notes - how many lemons can be in the market without crowding out the plums
how can the principal-agent model be used to explain why public enterprises, such as post offices might pursue other goals than profit maximisation
managers of public enterprises can be expected to act in the same way as managers of private enterprises -- interest in power -- and profit maximisation the problem of overseeing a public enterprise is one of asymmetric information the manager (agent) is more familiar with the cost structure of the enterprise and the benefits to the customers than the principal, a who must elicit cost information controlled by the manager the costs of eliciting and verifying the information + independently gathering information on the benefits provided by the public enterprise can be more than the difference between the agency's net returns (profits) and realised returns the difference provides room for slack --> can be distributed to management
what potential inefficiency problem does hidden action cause
moral hazard
how to solve morally hazardous problems in insurance markets
no accident discount --> incentivises drivers to drive more carefully deductibles (or excess), copayment --> drivers will have to pay a fixed amount of money first if they get into an accident --> makes them more careful when driving - incentive
what is moral hazard
occurs when the party with more information about its actions or intentions has a tendency or incentive to behave inappropriately from the perspective of the party with less information, thus causing an undesirable outcome
describe several ways in which sellers can convince buyers that their products are high quality --> washing machines
offering warranties
how to solve morally hazardous problems in group assignments at school
peer review reputation incentive --> lazy - ppl wont want to work w u
explain how the lemon problem is also applicable to the insurance market
people who buy insurance know more about their general health than the insurance company as a result, adverse selection arises unhealthy people are more likely to want health insurance --> the proportion of unhealthy people in the pool of insured people increases this forces the price of insurance to rise --> so that more healthy people who are aware of their low health risks choose not to buy insurance this further increases the proportion of unhealthy people among the insured --> increases the proportion of unhealthy people among the insured people therefore, increasing the price of insurance even more this process continues until most people who want to buy insurance are unhealthy at this point, insurance becomes v expensive or in the extreme --> insurance companies stop selling insurance (market disappears)
how to solve morally hazardous problems in job markets
performance based salary university professors: tenured professors are also under performance based salary scheme
in the market for lemons, given the most a buyer is willing to purchase a car, what effect does this have on plum owners
plum owners will exit the market
solutions B to the screening auto insurance case
policy A has a very high initial premium, but if the purchaser does not have accidents the premium will drop substantially in subsequent years. if the policy holder does have an accident, the premium will remain v high
are there any risks in employment hiring
potential adverse selection risk
what is the principal agent problem
problem arising when agents (eg firms managers) pursue their own goals rather than the goals of the principals (ex the firms owners)
define market signalling
process by which sellers send signals to buyers conveying information about product quality
principal agent model: who are the shareholders
shareholders (principal) own the firm's assets and assume the risks of doing business
principal agent model: who do the shareholders hire
shareholders hire managers (agents) to perform the duties of running the business
describe several ways in which sellers can convince buyers that their products are high quality
some sellers signal the quality of their products through investment in a good reputation standardisation of products (eg the use of educational degrees in the labour market) certification guarantees warranties
describe several ways in which sellers can convince buyers that their products are high quality --> burger king hamburgers
standardisation of hamburgers
principal agent model: what are the problems that the asymmetric information consists of
the agent's action is not directly observable by the principal the outcome of the action is not completely determined by the agent's actions
whats the first solution to the lemon problem for the market for insurance
the govt might take on this role --> provide insurance for all people over the age of ex 65. this would enable the government to mitigate the problem of adverse selection
how do you mitigate the adverse selection problem - from the informed side
the informed side may want to send a signal about their own type, and when it is believed to be credible, such a signal can resolve the adverse selection problem this is called signalling
which (like name of the problem) problem is the market for credit linked to
the lemon problem
which markets are characterised by asymmetric information
the markets for insurance, cars (second hand), financial credit and employment are characterised by asymmetric information about product quality
for the screening auto insurance case, why give 2 policies to choose from
the smart policy design can help drivers self select bad drivers know their driving habits --> easier for them to get into an accident --> if they purchase A, they will have to pay a high initial premium --> and will have to keep paying this --> this is not a good deal bad drivers will find policy B more attractive -- pay the same amount of low premium whether or not they get into an accident also, if the insurance company sells policy A --> will attract more good drivers policy b --> attracts more bad drivers
in the market for lemons, when is the transaction successful
the transaction is only successful when the price that the buyers accept is higher than the price that the sellers accept --> buyers are willing to pay more than the price sellers accept, so there are potential gains from the trade
how do you mitigate the adverse selection problem - from the uninformed side
the uninformed side may provide an appropriate incentive scheme which should be clever enough so that the informed side reveals true types this is called screening
what are the two types of cars in the market for lemons (case of used cars)
there are two types of cars: plums = good cars lemons = bad cars
principal agent model: whats may the result be
there is a possibility for the agent tp pursue their own goals, even at the expense of others --> moral hazard problem (or hidden action problem)
regarding quality uncertainty and the market for lemons, why do used cars sell for less than new cars?
there is asymmetric information about their quality the seller of the used car knows more about the car than the prospective buyer does. -- can lead to problems such as adverse selection --> the buyer would be more suspicious of its quality
in the market for lemons, what happens if the cars' quality is unobservable to everyone
this is what happens in reality and it causes a problem sellers know the quality of the cars but the buyer cannot tell a plum from a lemon before buying --> buyer will only know the quality of the car after using it for some time a buyer knows that half the cars are good and the other half are bad the most a buyer would be willing to pay for any car is 18,000
solution B to the screening auto insurance case
this policy is priced lower than policy A, but even after an accident, the premium will not fall
whats the effect of uncertain quality in a market
uncertain quality reduces the buyers' willingness to pay leading to more low quality goods and fewer higher quality goods being put in the market
what is moral hazard
when a party whose actions are unobserved can affect the probability or magnitude of a payment associated with an event
explain the first source of lemons problem
when a seller tries to sell a bad car, he affects the buyers' perception of the quality of the car on the market. this lowers the price that they are willing to pay for the average car --> thus this hurts the people who try to sell good cars
when does hidden action occur
when one side of a transaction can take an action that affects the other side but which the other side cannot discretely observe
what is hidden information
when one side of a transaction knows some characteristic or type of itself which the other does not
why are bonus and profit sharing payment schemes likely to resolve principal agent problem whereas fixed wage payment will not
with a fixed wage, the agent employee has no incentive to maximise productivity if the agent employee is hired at a fixed wage to the marginal revenue product of the average employee, there is no incentive to work harder than the least productive worker bonus and profit sharing schemes involve a lower fixed wage than fixed wage schemes but they include a bonus wage the bonus can be tied to the profitability of the firm, to the output of the individual employee or to that of the group in which the employee works these schemes provide a greater incentive for agents to maximise the objective function of the principal
what is the lemons problem
with asymmetric information, low quality goods can drive high quality goods out of the market
is reputation and standardisation important
yes -- the seller knows more about the quality of the product than the buyer does sellers of high quality goods and services have a big incentive to build a reputation this will prevent the problem of asymmetric information
joe earned a high GPA during his four years of college. is this achievement a strong signal to joe's future employer that he will be a productive worker? why or why not
yes bc GPA is a strong signal to the employer than the employee will perform at an above average level regardless of what he actually learned, it indicates that joe is able to outperform the majority of its students