2.7 Visual Communication Design handout questions
This medium has made it possible for designers to make their page design "come alive" by allowing interactivity through hyperlinks
World Wide Web
This pictorial logo, used to identify Chevrolet products, has come to replace words when identifying the company
bowtie
The primary colors that make up the basis for commercial printing are
cyan, magenta, yellow
This is a group of letterforms designed to have a uniform appearance
font
Egyptian picture symbols are called
hieroglyphs
These simple, symbolic graphics are often used for products that people of many different cultures use, so that there is no need for language translation
icons
illuminated manuscripts were prepared on these also known as animal skins
parchments
This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media
vector
In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms
Dürer
The ________ was a German school of art and design that operated in the early twentieth century. The students at the school were immersed in the idea that "form follows function."
Bauhaus
When a image is seperated in four colors these colors are known as
C.M.Y.K
Wang Xizhi was one of the great calligraphers of the Jin Dynasty from this ancient culture.
China
Who was the German inventor of the printing press and movable type?
Johannes Gutenberg
The first people (c. 3400 BCE) to employ picture symbols in a consistent language system were the
Mesopotamians
Form follows function
Modernism
Interactive web designs engage a viewer using changing visual, sound, and interactive features. A great example of this was the website created for an exhibition at the __________ of the work of the Belgian artist René Magritte
Museum of Modern Art
Color printing process
Offset printing
paper- like substance created from the pith of the papyrus plant
Papyrus
Albrecht Dürer's standard of letterforms was based on the alphabetic characters of this culture.
Rome
Comes from the Sanskrit svastika "Su" meaning "good" asti meaning to be and ka as a suffix. The swastika is an ancient symbol that has been used for 3,ooo years. It's origin began in china and over centuries became a symbol for Hindu , Buddhist, and Christian religions
Swastika
This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge
Toulouse-Lautrec
James Montgomery Flagg created an illustration of this character, who the artist used for recruitment posters during World Wars I and II.
Uncle Sam
The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.
Universal
Wherever literacy takes hold, ________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms
calligraphy
These handwritten, illustrated books were created during the Middle Ages
illuminated manuscripts
Images that are created to inform as well as to embellish a written or printed text are called:
illustrations
This is the art of organizing type, logos, and illustrations in traditional print media:
layout design
Mies Van der Rohe, who was Head of the Bauhaus, is often remembered for saying
less is more"
This is most often a carefully designed piece of type that is unique and easily identified
logo
The art of typography came into existence with the introduction of this invention
movable type
The primary colors used to create color in an electronic display are
red, green, blue
The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.
serifs
The essence of visual communication design is the use of ________ to communicate information and ideas
symbols
The visual form of printed letters, words, and text is called
typography
This is the name that refers to the empty space around type or other features in a layout
white space
Represents the ancient Chinese understanding of how things work. The outer circle represents everything while the black and white shapes within the circle represents the interaction of the two energies . Yin black and yang white which causes everything to happen
ying yang symbol