2.7 Visual Communication Design handout questions

This medium has made it possible for designers to make their page design "come alive" by allowing interactivity through hyperlinks

World Wide Web

This pictorial logo, used to identify Chevrolet products, has come to replace words when identifying the company

bowtie

The primary colors that make up the basis for commercial printing are

cyan, magenta, yellow

This is a group of letterforms designed to have a uniform appearance

font

Egyptian picture symbols are called

hieroglyphs

These simple, symbolic graphics are often used for products that people of many different cultures use, so that there is no need for language translation

icons

illuminated manuscripts were prepared on these also known as animal skins

parchments

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media

vector

In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms

Dürer

The ________ was a German school of art and design that operated in the early twentieth century. The students at the school were immersed in the idea that "form follows function."

Bauhaus

When a image is seperated in four colors these colors are known as

C.M.Y.K

Wang Xizhi was one of the great calligraphers of the Jin Dynasty from this ancient culture.

China

Who was the German inventor of the printing press and movable type?

Johannes Gutenberg

The first people (c. 3400 BCE) to employ picture symbols in a consistent language system were the

Mesopotamians

Form follows function

Modernism

Interactive web designs engage a viewer using changing visual, sound, and interactive features. A great example of this was the website created for an exhibition at the __________ of the work of the Belgian artist René Magritte

Museum of Modern Art

Color printing process

Offset printing

paper- like substance created from the pith of the papyrus plant

Papyrus

Albrecht Dürer's standard of letterforms was based on the alphabetic characters of this culture.

Rome

Comes from the Sanskrit svastika "Su" meaning "good" asti meaning to be and ka as a suffix. The swastika is an ancient symbol that has been used for 3,ooo years. It's origin began in china and over centuries became a symbol for Hindu , Buddhist, and Christian religions

Swastika

This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge

Toulouse-Lautrec

James Montgomery Flagg created an illustration of this character, who the artist used for recruitment posters during World Wars I and II.

Uncle Sam

The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.

Universal

Wherever literacy takes hold, ________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms

calligraphy

These handwritten, illustrated books were created during the Middle Ages

illuminated manuscripts

Images that are created to inform as well as to embellish a written or printed text are called:

illustrations

This is the art of organizing type, logos, and illustrations in traditional print media:

layout design

Mies Van der Rohe, who was Head of the Bauhaus, is often remembered for saying

less is more"

This is most often a carefully designed piece of type that is unique and easily identified

logo

The art of typography came into existence with the introduction of this invention

movable type

The primary colors used to create color in an electronic display are

red, green, blue

The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.

serifs

The essence of visual communication design is the use of ________ to communicate information and ideas

symbols

The visual form of printed letters, words, and text is called

typography

This is the name that refers to the empty space around type or other features in a layout

white space

Represents the ancient Chinese understanding of how things work. The outer circle represents everything while the black and white shapes within the circle represents the interaction of the two energies . Yin black and yang white which causes everything to happen

ying yang symbol