360 exam ch5-8
The research firm cyber source estimated online credit card fraud to be __in the US in 2012
3.5 billion
A typical response rate for an email campaign would be ___%
5
For a website that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ___ entries in the transaction log each month
50 million
The ratio of impressions to fans is a measure of:
Fan acquisition
Facebooks display ads are called
Marketplace ads
Which of the FTC's fair information practices (fip) principles requires identification of the collector of data?
Notice/awareness
____ is an industry standard database query and manipulation language
SQL
The 6 key dimension to e-comm security are:
-nonrepudiation -authenticity -availability -integrity -privacy -confidentiality
Companies are not permitted to collect personal information from children under the age of ___ without parental consent.
13
Which of the following is not an example of a PUP?
Drive by download
Which of the following ethical concepts plays an important role in defining privacy?
Due process
Which of the following dominates mobile advertising
Which of the following involves a coupon or other promo offer that appears in users Twitter timelines?
Lead generation card
The sharing of a users stored cookie info between websites and without the users knowledge is ?
Legal in the US but illegal in Europe
Which of the following is not one of the 4 main methods advertisers use to behaviorally target ads ?
Nielsen ratings
A crayola arts and crafts column on a parenting website is an example of what form of advertising?
Sponsorship
Sms to friends, notifying friends of your location, and sharing offers with friends are ways to measure?
Amplification
Which of the following is a prominent hacktivist group?
Anonymous
Which social marketing proved the most effective for exchangehunt.com?
Which of the following statements is not true?
Facebook home is Facebook app for iOS devices
Which of the following is not a key point of vulnerability when dealing with e-comm
The credit card companies
Downloading music tracks owned by record companies without paying for them is an example of a violation of :
Copyright law
The marketing technique known as ___ involves merchants offering products or services for a very low price for a short period of time.
Flash marketing
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use"'except:
Free availability of the work on the web
Millers coors used which of the following techniques to alert blue moon beer fans as to where it could be purchased ?
Geo fencing
Which of the following statements about social, local, and mobile privacy is not true?
Google and Apple track and record how users interact with the apps on users smartphones
Which of the following would you implement to collect and analyze your company's big data?
Hadooo
What is the first step in analyzing ethical dilemma ?
Identify and describe the facts
Which of the following is not true about social marketing?
In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing
Which of the following features of e-comm technology allows fine grained, highly detailed information on consumers real-time behavior to be gathered and analyzed?
Information density
Which of the following statements about graph search is not true?
It relies on Google to supplement its search results
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
No free lunch
Approx. ___ of annual offline retail sales is influenced by online browsing?
One-third 1/3
___ is collected data that can be used to identify and locate an individual
PII
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
Patent law
All of the following statements about pki are true except:
Pki guarantees that the verifying computer of the merchant is secure
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
Privacy
Which of the following can be used to record all keyboard activity of a user?
Spyware
A digital certificate contains all of the following except the:
Subjects private key
All of the following are factors in contributing to the increase in cyber crime except:
The Internets similarity to telephone networks
Which of the following statements about industry self-regulation regarding privacy is not true ?
The NAI's privacy policies have established the TRUSTe seal
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
The collective utilitarian principle
Which of the following statements about a free pricing strategy is false?
The free pricing strategy was born in early days of the web
Studies of the effects of social connectedness on Internet purchases indicate that the more connected an individual:
The less that individual is influenced by friends purchases
The incremental cost of building the next unit of a good is called:
The marginal cost
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
The social contract rule
Which feature of e-comm technology has reduced the cost of delivering marketing messages and receiving feedback from users?
Universal standards
Creating multiple variations of information goods and selling these to different market segments at different prices is called
Versioning
A social consequence of the richness of Internet information is:
Very persuasive messages might reduce the need for multiple independent sources of information
Which of the following is ad formats is most effective?
Video ads
Which of the following statements is not true?
Women are more active purchasers on smartphones than men.
Which of the following purchased tumblr in May 2013
Yahoo
In 2013, location-based mobile marketing accounted for how much in marketing expenditures?
2.3 billion
In 2013, what was the approximate internet penetration rate for individuals that have attained less than a high-school education?
60%
