360 exam ch5-8

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The research firm cyber source estimated online credit card fraud to be __in the US in 2012

3.5 billion

A typical response rate for an email campaign would be ___%

5

For a website that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ___ entries in the transaction log each month

50 million

The ratio of impressions to fans is a measure of:

Fan acquisition

Facebooks display ads are called

Marketplace ads

Which of the FTC's fair information practices (fip) principles requires identification of the collector of data?

Notice/awareness

____ is an industry standard database query and manipulation language

SQL

The 6 key dimension to e-comm security are:

-nonrepudiation -authenticity -availability -integrity -privacy -confidentiality

Companies are not permitted to collect personal information from children under the age of ___ without parental consent.

13

Which of the following is not an example of a PUP?

Drive by download

Which of the following ethical concepts plays an important role in defining privacy?

Due process

Which of the following dominates mobile advertising

Google

Which of the following involves a coupon or other promo offer that appears in users Twitter timelines?

Lead generation card

The sharing of a users stored cookie info between websites and without the users knowledge is ?

Legal in the US but illegal in Europe

Which of the following is not one of the 4 main methods advertisers use to behaviorally target ads ?

Nielsen ratings

A crayola arts and crafts column on a parenting website is an example of what form of advertising?

Sponsorship

Sms to friends, notifying friends of your location, and sharing offers with friends are ways to measure?

Amplification

Which of the following is a prominent hacktivist group?

Anonymous

Which social marketing proved the most effective for exchangehunt.com?

Facebook

Which of the following statements is not true?

Facebook home is Facebook app for iOS devices

Which of the following is not a key point of vulnerability when dealing with e-comm

The credit card companies

Downloading music tracks owned by record companies without paying for them is an example of a violation of :

Copyright law

The marketing technique known as ___ involves merchants offering products or services for a very low price for a short period of time.

Flash marketing

All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use"'except:

Free availability of the work on the web

Millers coors used which of the following techniques to alert blue moon beer fans as to where it could be purchased ?

Geo fencing

Which of the following statements about social, local, and mobile privacy is not true?

Google and Apple track and record how users interact with the apps on users smartphones

Which of the following would you implement to collect and analyze your company's big data?

Hadooo

What is the first step in analyzing ethical dilemma ?

Identify and describe the facts

Which of the following is not true about social marketing?

In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing

Which of the following features of e-comm technology allows fine grained, highly detailed information on consumers real-time behavior to be gathered and analyzed?

Information density

Which of the following statements about graph search is not true?

It relies on Google to supplement its search results

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?

No free lunch

Approx. ___ of annual offline retail sales is influenced by online browsing?

One-third 1/3

___ is collected data that can be used to identify and locate an individual

PII

Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?

Patent law

All of the following statements about pki are true except:

Pki guarantees that the verifying computer of the merchant is secure

Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?

Privacy

Which of the following can be used to record all keyboard activity of a user?

Spyware

A digital certificate contains all of the following except the:

Subjects private key

All of the following are factors in contributing to the increase in cyber crime except:

The Internets similarity to telephone networks

Which of the following statements about industry self-regulation regarding privacy is not true ?

The NAI's privacy policies have established the TRUSTe seal

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?

The collective utilitarian principle

Which of the following statements about a free pricing strategy is false?

The free pricing strategy was born in early days of the web

Studies of the effects of social connectedness on Internet purchases indicate that the more connected an individual:

The less that individual is influenced by friends purchases

The incremental cost of building the next unit of a good is called:

The marginal cost

Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?

The social contract rule

Which feature of e-comm technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Universal standards

Creating multiple variations of information goods and selling these to different market segments at different prices is called

Versioning

A social consequence of the richness of Internet information is:

Very persuasive messages might reduce the need for multiple independent sources of information

Which of the following is ad formats is most effective?

Video ads

Which of the following statements is not true?

Women are more active purchasers on smartphones than men.

Which of the following purchased tumblr in May 2013

Yahoo

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?

2.3 billion

In 2013, what was the approximate internet penetration rate for individuals that have attained less than a high-school education?

60%


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