440 Cheek Final
Which of the following is not one of the six principles of content marketing?
Be close minded
which of the following statements about conventional marketing is NOT true
In conventual marketing, the role of a marketer is that of internal and external change agent
What comment is Peter most likely to say about successful business?
Do something that no one else is doing
Business owners normally prefer Chapter 7 Bankruptcy of any other form of bankruptcy
False
It is typical for a firm to prepare an operating budget but not a cashflow budget
False
Most firms generally gather primary data and then see if there is secondary data to supplement it.
False
A patent is an intellectual property right.
True
The Bankruptcy Act was set up in order to provide assistance to both debtors and creditors.
True
marketing research involves the gathering of information about a particular market, followed by an analysis of the information
True
The purpose of lass-leader pricing is to
attract customers to new products
a series of short paragraphs, each of which identifies a particular feature that is protected by patent, is knows as a
claim
In Ann Handley's interview she states that "you see the _______ as a collaborative with your business."
Audience
Robert Rose worker for what company
CMI
The part of a patent application that identifies the features that are protected as the ______
Claim
What university did pulizzi get his first degree from?
Bowling Green State Univerisity
Control versus communication is an important distinction between social media marketing and traditional marketing
False
The patent process is neither complex nor does it require careful planning
False
the role of the customer in social marketing is as an external source of intelligence and feedback
False
Geographic flexibility is greater for telephone interviews than for in-person interviews.
true
The first type of expense to be estimated when preparing an operating budget is cost of goods sold
true
an example of a trademark is a motto
true
what kind of website did ann reardon start in 2011
cooking and recipes
a marketing information system compiles and organizes data relating to _____, revenue, and profit from the customer base.
cost
the textbook recommends that social media marketers consider which of the following three aspects of social media when using those tools for marketing purposes
creating, enabling, and encouraging
The ______ _______ is responsible for the overall look and feel of all your content
creative director
Asking for a lot of info at first will ______ your ability to gain subsricbers
damage
The owner of a copyright may do all the following expet
deduct the intrinsic value of the rights from one's taxes
which of the following are the two major variables needed to identify specific market segments
demographic and benefit
a fixed cost
does not change in response to changes in activity for a given period
Which of the following is the greatest marketing challenge facing the cannabis industry
establishing a clean image
The process of trademark registration is
expensive
Because of the _____ doctrine, it is sometimes difficult to establish infringement.
fair use
Accounts relievable turnover measures the rate at which accounts receivable are being collected on a monthly basis
false
Chapter 13 Bankruptcy involves a reorganization of the interprise
false
Sale-to-assets measures the efficiency of total assets in generating net profit: the number of dollars in net profit produced for ever 1$ invested
false
pricing procedures are the same for all types of ventures
false
the first step in the preparation of the cash-flow budget is the identification and timing of cash outflows
false
sales-driven philosophy
focuses on personal selling and advertising to persuade customers to buy the company's output
When a trademark becomes the name of a general group of products or services, the trademark protection may be lost because of
generic meaning
the cash flow does not come from
goods purchased on account
a market is a
group of consumers who have purchasing power and unsatisfied needs.
sometimes consumers associate a higher price with
higher product quality
____ analysis looks at financial statements and ratios over time
horizontal
capital budgeting is designed to show
how many projects, in total, should be selected
Copyrights can be placed on all of the following except
ideas
which of the following is not associated with entrepreneurial tactics in market research
in-person interviews
When developing a survey, you should consider
including only questions pertaining to the study
despite the drawbacks of the payback method, the entrepreneur should continue to use it because
it is very simple to use in comparison with other methods
which of the following can provide a structure that facilitates investments in socially beneficial, for-profit ventures?
low-profit, limited liability company (L3C)
which of the following does the textbook identify as critical to the marketing planning process
marketing information systems
the principal objective of capital budgeting is to
maximize the value of the firm
a budget that is a statement of estimated income and expenses over a specified period of time is refered to as an _______ budget.
operating
the last step in preparing the operating budget is to estimate
operating expenses
The two parts to a patent application are claims and
specification
A S corporation takes its name from
subchapter S.
For the author of creative material to obtain a copyright, the material must be in _____ form
tangible
which of the following statements about financial assumptions is not true
the do not necessarily correlate with information from other parts of the business
which of the following is not considered a listening post
tony's blow about how to cook beef wellington
The process of preparing a pro forma balance sheet is
complex
which of the following balance sheet ratios measures solvency?
current
A candy bar that is purchased at the checkout lane is an example of a _______ good.
shopping
a budget is one of the most powerful tools that an entrepreneur can use in planning business operations
true
the pro forma income statement is prepared before the pro forma balance sheet
true
The emerging body of law governing cyberspace is often referred to as
cyberlaw
all of the following factors affect pricing strategies except
government madates
contribution margin is the difference between the selling price and the fixed cost per unit
false
The textbook discusses all of the following aspects that distinguish social media marketing from traditional marketing except
relevancy
when using the graphic approach to break-even analysis, the entrepreneur must plot total ____ and total _____
revenues; cost
which of the following is not used in balance sheet ratio
sales
capital investments or capital expenditures are expected to last beyond one year
true
shopping goods are products that consumers take time to examine carefully and compare for quality and price.
true
An inventory turnover ratio of 9.81 means that the average dollar volume of inventor is used up almost ______ time(s) during the fiscal year
10
Patents that are NOT design patens have _______ years of protection
20
Works created after January 1, 1978, have a copyright for the life of the author plus
70 years
Customizable links to which of the 4P's of marketing?
Price
A patent infringer can be liable for all _____ resulting from the infringement as well as for legal fees/
Profit
Which of the following falls under Chapter 7 bankruptcy?
The debtor is relieved of obligations.
Market segmentation is
The process of identifying a specific set of characteristics that differentiates one group of consumers from the rest
which of the following is not one of the common methods used in capital budgeting
anticipated change in net income method
If a trademark has not been used for two consecutive years, it could be invalidated under
abandonment
The purpose of filing for chapter 13 bankruptcy is
adjustment
Which of the following survey methods is more expensive to conduct
personal interviews
the first step-in constructing an operating budget is
preparation of the sales forecast
To effectively pursue a patent violation, experts recommend that the entrepreneur
prepare a realistic budget for infringement
the net present value method is a capital budgeting technique that helps minimize some of the shortcomings of the payback method by
recognizing future cash flows beyond the payback period
which of the following is not a trademark
description
Trademark registration and search is not costly
false
what comment is CEO of under armor, kevin plank most likely make?
if you are not striving to be number one than you will never make it
which of the following is needed to prepare a pro forma balance sheet
the last balance sheet prepared before the budget period began
Babies and career are indicative of the priorities that shape the buying decisions of persons in the nest-building stage of the family life cycle
true
The object of a patent is to provide the holder with a temporary monopoly on his or her innovation
true
in bankruptcy terms, chapter 7 is often liquidation
true
Sales forecasting is a process of projecting future sales through educated guesses
false
a marketing information system compiles and organizes data according to a sustomer's sex, age, and geographic locaiton
false
an entrepreneur must graph at least tow numbers-total sales and total expenses-when using the graphic approach for break-even analysis
false
vertical analysis is the application of ratio analysis to the many sets of financial statements
false
which of the following is NOT a method of collecting primary data
review of government publicaitons
social media marketing is the application of online collaborative media for marketing purposes
true
the first step in creating an operating budget is to prepare the sales forecast
true
the role of the ______ is to function as the air traffic control for social media and other content channels
CLO
