4690 ch2

A company that is in a market with few buying options for the consumer is enjoying a high amount of which one of Porter's Five Competitive Forces? a) Bargaining power of suppliers b) Threat of substitute products c) Potential threat of new entrants d) Bargaining power of buyers e) Industry competitors

a

A strategy where companies cooperate and compete at the same time with companies in its value net: a) Co-opetition b) Teamwork c) Classwork d) Strategic Alliance e) Risk

a

Partnering with a competitor is becoming more and more common in today's integrated, technology-based environment. This type of collaboration with a competitor is uniquely described as: a) Co-opetition b) Integrated supply chain c) Business process d) Strategic alliance e) Value proposition

a

Porter's value chain framework suggests that a competitive advantage can stem from: a) Lowering costs and adding value b) Reducing isolated costs c) Disregarding customer data d) Optimizing internal costs e) Improving customer service

a

Suppose Zara has a linked supply chain with Silk City, a fabric supplier. Zara and Silk City use IT to seamlessly exchange data, communicating requirements as well as delivery expectations. The relationship between Zara and Silk City is best described as: a) Strategic alliance b) Co-opetition c) Collaboration d) Dependence e) Competition

a

The Nike + iPod Sports Kit is a sensor in your shoe that syncs with your iPod and provides details about your workout. This inter-organizational relationship affords both Nike and Apple a business advantage. This relationship between Nike and Apple is best described as: a) Strategic alliance b) Co-opetition c) Collaboration d) Dependence e) Competition

a

Two automobile manufacturers are working together to develop hybrid technology. This type of relationship between the two automobile manufacturers is best described as: a) Co-opetition b) Strategic alliance c) Competition d) Collaboration e) Business strategy

a

Which "view," applied in the area of Information Systems, helps identify two subsets of information resources: those that enable a firm to attain competitive advantage and those that enable a firm to sustain the advantage over the long-term? a) Resource-Based View b) Information-System View c) Information-Resource View d) System-Based View e) Organization View

a

A firm releases a new technology only to have a competitor implement a similar technology with more features and value to the consumer. This would be which type of risk? a) Demonstrating bad timing b) Awakening a sleeping giant c) Mobile-based alternative removes advantages d) Running afoul of the law e) Implementing IS poorly

b

Kodak was once the largest supplier of photographic film. In 2004 it was dropped from the Dow Jones Industrial Average after having been listed for 74 years. Kodak failed to use IT to fend off which one of the following of Porter's 5 competitive forces? a) Bargaining power of suppliers b) Threat of substitute products c) Potential threat of new entrants d) Bargaining power of buyers e) Industry collaboration

b

Many companies like Zara use POS to capture information on what has sold, to whom and when. This use of technology to realize efficiencies supports which one of Porter's value chain activities? a) Outbound Logistics b) Marketing & Sales c) Operations d) Service e) Human resources

b

Which is not a competitive force: a) Bargaining power of buyers b) Bargaining power of competitors c) Threat of substitute products or services d) Rivalry among existing firms e) Threat of entry of new competition

b

While information systems can be used to gain a strategic advantage, they have inherent risks. Hershey Foods, for example, crippled its Halloween sales when its complex IS system failed to support its supply and inventory needs during peak production season. This is an example of which specific IS risk? a) Awaking a sleeping giant b) Implementing IS poorly c) Demonstrating bad timing d) Running afoul of the law e) Mobile-based alternative removes advantages

b

Facebook has for some years offered services that many individuals have adapted to, making it difficult for them to choose another social networking site. It can be said that Facebook has protected itself well from which competitive force since the beginning? a) Bargaining power of suppliers b) Threat of substitute products c) Potential threat of new entrants d) Bargaining power of buyers e) Industry collaboration

c

The supply chain: a) Points out the concept of weak link in an ordering process b) Helps us understand how value is built inside a single firm. c) Is composed of several value chains linked into a larger chain (a chain within a chain). d) All of the above e) None of the above

c

Which of the following is a support activity of the Value Chain Model? a) Operations b) Facilities c) Organization d) Informatics e) Outbound Logistics

c

Which part of the value chain includes the manufacturing of goods? a) Inbound Logistics b) Outbound Logistics c) Operations d) Service e) Organization

c

This risks of using information resources include all of the following except: a) Demonstrating bad timing b) Awakening a sleeping giant c) Implementing IS poorly d) Missing cooperative opportunities e) Failing to deliver what users want

d

Which of the following is NOT a primary activity of the Value Chain model? a) Inbound Logistics b) Operations c) Outbound Logistics d) Purchasing e) Marketing and Sales

d

Which one of the following is not considered to be a primary activity of the value chain of a firm? a) Inbound Logistics b) Service c) Sales & Marketing d) Technology e) Operations

d

Which one of the following risks can threaten the IS of a company in a highly regulated industry such as financial services or health care? a) Demonstrating bad timing b) Awakening a sleeping giant c) Mobile-based alternative removes advantages d) Running afoul of the law e) Implementing IS poorly

d

Zara strategically uses information technologies to do all of the following EXCEPT: a) Bring new products quickly to market, meeting customer demands b) Support a continuous flow of information from stores to manufacturers to distributors c) Maintain a rich, centralized repository of customer data d) Build silos of responsibilities with limited interaction between store managers, designers and market specialists e) Keep its inventory levels very low (relative to other retailers)

d

All of the following benefit from the network effect EXCEPT: a) Wikis b) Twitter c) Email d) Facebook e) Network bandwidth

e

An inter-organizational relationship that affords one or more companies in the relationship a strategic advantage: a) Co-opetition b) Customer Relationship Management (CRM) c) Supply Chain Management (SCM) d) Information Resources e) Strategic Alliance

e

Porter's five "Forces," used so often in the text for analysis of IT applications, include all of the following except: a) Threat of substitute products b) Bargaining power of suppliers c) Bargaining power of customers d) New entrants e) Switching costs

e

The ____________ view considers activities that create, deliver, and support a company's product or service. a) product and service b) creation, delivery, and support model c) Asset-based d) Resource-based e) Porter value chain

e

Which is not a prescribed area of focus for gaining competitive advantage? a) Strongholds b) Cost/Quality c) Deep Pockets d) Timing/Know-how e) Insider Information

e

Which model is best used to understand the ways in which information technologies allow a firm to both attain and sustain a competitive advantage? a) Porter's Competitive Forces b) Porter's Value Chain c) The Information Systems Strategy Triangle d) The Network Effect e) The Resource-Based View

e