ADES 1500 - MIDTERM

Which of various examples given in the lecture discuss "what if" propositions?

Airline ticketing design / Medicine label design ??

Google's ever-changing logo is an example of which of the four playful seduction techniques?

Be unpredictable.

_____________________ is a simple and straightforward verbal exploration system that can produce dramatic results. It consists of the written recording or verbalized ideas generated through free association by a group gathered to consider a particular subject or problem.

Brainstorming

In most places where you do advertising or art direction, you do essentially the same kinds of work across all the possible kinds of studios (international, national, small or local), you just do it with different scale ___________.

Budgets

A primary differentiation between designers and artists is that designers generally solve problems for:

Clients

The arrangement of visual elements and their characteristics within a defined area is called _______________________.

Composition

Which term best fits this description? A qualitative description of the human social condition, based on observation.

Contextual Inquiry / Ethnography ??

There are some basic competencies that graphic designers need to master (choose the incorrect answer):

Emic and Etic Research Methodologies

"Design is a question to a problem; art is a solution to a problem."

False

A graphic designer is an advocate for humanity and behavior.

False

Anthropology is a qualitative description of the human social condition, based on observation.

False

Communication Design is an umbrella term beneath which user-experience design, graphic design, art direction, optical design, and interaction design exists.

False

Communication Design is an umbrella term that includes graphic design, art direction, user-experience design, optical design, and interaction design.

False

Copywriters are always only paired with an art director. Copywriters produce the words and art directors produce the images.

False

Creativity is probably best described as destructive, extraordinary behavior.

False

Defining your goals clearly makes the following two steps of election and implementation clearer.

False

Definition in graphic-centered design typically requires the designer to conduct his or her own research into the facts of the problem.

False

Designers work to express some inner, personal story, truth, or observation; something they feel like they need to say or to put out into the world.

False

Dieter Rams created a highly modular grid, or as he called it a uni-grid, for the US National Park system.

False

Ferdinand De Saussure's theory of a sign exists as a triadic relationship of the representamen, the represented, and the interpretant.

False

Graphic centered design is strongly research oriented.

False

Graphic-centered design is a process in which designers rely on their informed understanding of the problem-at-hand and target market to conceive and implement a design solution. This process is always evidence-based.

False

Graphic-centered design is an iterative design process in which designers focus on the users and their needs in each phase of the design process.

False

In advertising, there are small or local agencies that generally speaking serve local clients but are also able to operate at the same level as national agencies in terms of teams and budgets..

False

In the process of brainstorming, everyone must be encouraged to relax and say or write whatever comes to mind, but it is acceptable to withhold ideas that are strange or far removed.

False

In-house graphic designers work with their brand managers to develop new products for sale.

False

Krug's second law of usability states that It doesn't matter how many times I have to click, as long as each click is considered and meaningful,

False

Perception is a process of construction and destruction.

False

Rhythm is the disruptive use of repeated elements to form a larger grouping.

False

Size is primarily understood by the scale of the object itself.

False

Symmetry refers to a form that can be split diagonally, vertically, or horizontally to create two essentially equal halves. Symmetrical balance tends to create a dynamic form that keeps the viewers eyes in one general location.

False

The design of a poster, a brand, or the look and feel of a website are examples of human-centered problems.

False

The design of the cover for this book represents a perfect example of human-centered design.

False

This image of a series of printed halftones demonstrates a good example of additive color.

False

User experience designers' primary area of focus is in solving graphic-centered problems.

False

Visual balance suggests that literal, abstract, and symbolic presentations can result in geometric or organic form.

False

While graphic-centered design tends to be completed by designers who work alone or in small design groups, human-centered design usually includes a team of designers, researchers, marketers, stakeholders, and media.

False

You as the designer are frequently a member of your the target audience, and your view of the world, your experiences, and your education are similar to the other members of the target audience.

False

The User Experience Hierarchy of Needs state there are four levels of need, starting from the base of the hierarchy to the apex. (Which is correct?)

Functionality, information, aesthetics, and usability.

A good creative brief asks some basic questions. Which of the following is not one of those questions?

How much will we be paid?

___________-centered problems don't find their solution in the way something looks.

Human

Select the career option that is least associated with Graphic Design.

Interaction Design

According to Jorge Frascara, what is one reason that is not one of our responsibilities as designers when working for the public:

Make life wealthier.

In _____________________________, all the words are printed on lines or enclosed in circles and all lines or circles are connected to other lines and or circles.

Mind Map

_________________ development creates a fictitious identity that reflects one of the user groups for who you are designing.

Persona

__________________________ is numerically based research that is usually objective and attempts to find cause and effect through measurable data.

Quantitative research ??

Human-centered problems typically start with __________________ when one is looking for solutions to problems.

Research

Which is the term coined by Herbert Simon that refers to users acceptance of solutions that are "good enough."

Satisficing.

Based on the lecture, ______________ is the best way to describe the relationship of the central cross to the other objects in the poster.

Scale Shift

___________________ is caring about a situation or thing. There is a move into a deeper level of understanding with peculiar aspects and behaviors, such as seeking out important common interests.

Sympathy

Which is not true of Personas?

They express and focus on the major needs and expectations of even the marginal user groups.

A storyboard is a tool by which a visual sequence of events is used to capture a user's interactions with a product.

True

According to Jon Kolko, Phillipe Starck views the role of design as a human-centered, emotionally driven, complicated, and culturally informed process of creation.

True

Apples are not red.

True

At this definition or "define" stage of the communication design process, we can build a bridge between analyzed facts and attributes we have just discovered and the alternatives/decision making phases which are to follow.

True

Because designers work with artifacts that are disseminated into culture en masse, and argument is amplified and extended with a dramatic sense of reach, it becomes clear that a view of design as rhetoric imparts a sense of power and authority in the designer, who is now in a position of control.

True

Brainstorming includes both divergent and convergent processes.

True

Clear thinkers differ from normal thinkers in that they see both macro- and microscopically. Their holistic approach helps them go beyond the surfaces of things which stop normal thinkers and comprehend big pictures while others see only fragments.

True

Design has the potential to cause a massive societal change.

True

Designers identify problems, determine appropriate target audiences, and develop strategic conceptual solutions, and then deliver those solutions in a design that communicates a specific message within given limitations.

True

Designers who work in an advertising agency, no matter the size or type of agency, more or less conceive and create the same kinds of end products, i.e.: advertisements, commercials, campaigns.

True

Designers who work in graphic design studios tend to be generalists who work across a variety of kinds of graphic design including, but not limited to designing logos, posters, stationery, reports, brochures, packaging, environmental design, signage, marketing materials, web sites and more.

True

Evaluation of a completed project is beginning point for the next project.

True

Graphic design is effectively applied to all sorts of visual communications; not only to printed materials like posters, magazines, books, but also to three-dimensional packaging and products, to identity systems and sales campaigns of business and industry through identity marks and collateral promotion.

True

Grids create visual consistency and establish hierarchy across multipage documents through alignments and intersections.

True

Human-centered designers cannot predict people's behavior as people often act irrationally.

True

In this image, the quotes in black provide a strong contrast to the large white letters agains the yellow background.

True

It is a human-centered philosophy that people/designers involved with a project have a blind spot in regard to adoption and use of a product.

True

It is possible to there to be multiple layers of "ground" in a design.

True

Participant observation is an important aspect of Interaction design, as it formally acknowledges that a product does not exist in a rational and substantial way until it is considered in the context of the larger social fabric.

True

Symbols only become symbols when their meaning has been agreed upon through convention (social or otherwise), and/or we have been taught what they mean.

True

The Clios are international awards for excellence in advertising, and a great resource.

True

The alphabet primarily provides a format or framework that is likely to stretch your thinking as you have to find words for letters that do not seem so apparent.

True

The concept of your audience should emerge simultaneously with the concept of your product.

True

The figure ground relationships in and around the FedEx logo revealing an arrow demonstrates how space plays a vital role in design.

True

The rules for designing a website or an app are the same as those for designing a billboard.

True

There are aspects of a Web site design that are human-centered, but the layout, the colors, the messaging in a Web site are really graphic design products.

True

This example of the Nike shoe store designed to look like a shoe box is an example of environmental design.

True

Unlike in the graphic-centered design process, the end user remains a part of these process, testing potential solutions as the design team moves through ideation and selection.

True

User-Experience Design sits between the two worlds or graphic-centered design and human-centered design.

True

Without concept, visual composition is typically ornamental or possibly disorienting.

True

________________ refers to the lightness or darkness of a color.

Value

A ________________ provides a framework by which one can make forced connections between different kinds of ideas. This can be a powerful tool for a designer.

Visual Matrix

In the book The Universal Traveler, Koberg and Bagnall have broken the creative process down to seven stages. Select the correct sequence.

accept, analyze, define, ideate, select, implement, evaluate.

Performing an audit/review of competing websites and apps; conducting user testing of competing sites; writing a report that summarizes the competitive landscape is called a(n):

competitor analysis

Principles are the basic concepts used to organize—or arrange—the elements of design. Which the following is not a principle of design?

dimension

Conventional symbols carry their meaning across cultures. Once a sign becomes a symbol, everyone, no matter where the come from, is able to understand them.

false

In this campaign for Wake Up to Miss Mary, the scale of the pin-up figure and the type over it (the headline in the poster and the "Miss Mary "logotype in the other applications creates a very strong _________________________ for all of the images.

focal point

In _______________________ design, intuition is decision making based on instinct or innate knowledge.

graphic-centered

The American flag in this advertisement is ____________________.

index sign/symbol/icon but not symbol

The crooked handle of an umbrella as well as the scalloped edges of its canopy are ___________________________ .

sign element

When designing an app or a website, there are three context circles a designer need to consider. That are:

social context. physical context, technological context.

The rocking chair in this ad is ______________________.

symbol/rocking chair/index sign

User interviews are a key activity for understanding the ___________ and ___________________ of the user group for whom you are designing.

tasks and motivations

The most prominent sign that this is likely a high school football game is:

the quality of the football stadium stands.

A representational photograph will always be an iconic symbol representing the actual thing/person/place/object/etc. the photograph was taken of.

true

It is possible to recognize something as a sign even if there is not enough information to be able to interpret what sign might mean.

true

Stakeholder interviews re conversations with the key contacts in the client organization funding, selling, or driving the product.

true

In __________________, users sit in front of your website or app and are asked to perform tasks, and to think out loud while doing so.

user testing

Which of the follow answers is not an accurate statement? The process of human-centered design relies heavily on modeling the behavior of target users in an effort to understand what people ...

will do with a new design. ??