AICE Psychology Paper 2
ecological validity
The extent to which a study is realistic or representative of real life.
mundane realism
the extent to which experimental findings can be generalized to the real world
matched pairs design
when the participants are matched on a variable (bandura et al participants were matched on aggression levels)
Learning Approach
The theoretical view that focuses on how behavior changes as a function of rewards and punishments; also called behaviorism.
null hypothesis
a hypothesis that states there is no statistical significance between two variables
confederate/stooge
the researcher has an accomplice pose as a client, a subordinate in an experiment
social learning theory
the theory that we learn social behavior by observing and imitating and by being rewarded or punished
demand characteristics
those aspects of an observational setting that cause people to behave as they think someone else wants or expects
external validity
validity of applying the conclusions of a study outside the context of the study
Volunteer sampling strengths
-Less time consuming. -Cheap because volunteers are self motivated.
survey weaknesses
-Responses can sometimes be false -Materials gathered may be superficial as important differences among respondents' viewpoints may be glossed over
field experiment strengths
-behavior in a field experiment more likely to refelct real life (eco validity = ^^^^^)
case study strengths
-detailed info -insight for further research -investigation of otherwise impractical situations
Opportunity sampling advantages
-ease of formation -natural experiments
Lab experiment strengths
-easier to replicate because a standardized procedure is used -precise control of extraneous and independent variables -allows cause and effect relationship to be established
survey strengths
-easy to administer -cost effective -develop in less time
naturalistic observation strengths
-high ecological validity -less possibility of demand characteristics -can be used when it is unethical to manipulate the IV
field experiment weaknesses
-less control over extraneous variables -difficult to replicate
lab experiment weaknesses
-low ecological validity -demand characteristics may bias results
case study weaknesses
-low generalization -difficult to replicate -time consuming
naturalistic observation weaknesses
-may cost more -no control over extraneous variables
random sampling strengths
-represents target population -eliminates sampling bias
APA
American Psychological Association, promotes the invention, communication, and utilization of psychological education to help the community and enhance people's lives
Cognitive Approach
An approach to psychology emphasizing the mental processes involved in knowing: how we direct our attention, perceive, remember, think, and solve problems.
BPS
British Psychological Society, provides ethical guidelines for research
internal validity
How well is the experiment done? less confounding variables = higher
repeated measures design
The same participants are used in all the conditions in an experiment
Independent measures design
Using DIFFERENT participants in each condition of the experiment, each participant only sees one level of the IV
Volunteer sampling
When participants put themselves forwards to take part in the investigation e.g. respond to an advert
Biological approach to psychology
an approach to psychology focusing on the body, especially the brain and nervous system
random allocation
assignment of subjects or participants to treatment groups in an unpredictable fashion
two-tailed hypothesis
both directions of an effect or relationship are considered in the alternative hypothesis of the test (basically gives two options instead of telling us only one)
generalze
can the study be related to a large group of people?
Electroencephalogram (EEG)
used to detect problems in the electrical activity of the brain that may be associated with certain brain disorders
magnetic resonance imaging (MRI)
used to generate images of the body to assist the doctors in diagnosing diseases or conditions and evaluating injuries
statistical significance
when the result is highly unlikely to have occurred given the null hypothesis
Nature vs. Nurture
debate on whether human behavior is determined by the environment (nurture) or by a person's genes (nature)
functional magnetic resonance imaging (fMRI)
detects changes in blood oxygenation and flow that occur in response to neural activity
random sampling
equal probability of being chosen
Reliablility
how consistent are the scores of the study or experiment?
measures of central tendency
mean, median, mode
inter-rater reliability
measure of agreement among observers on how they record and classify a particular event
correlation coefficient
measure of the direction and extent of the relationship between two scores
Correlation
measure of the extent that two variables are related
standard deviation
measure of variance that indicated typical distance between the scores of a distribution and the mean, low standard deviation is good bc it shows that the data is not widespread and it is more reliable
Ethics for humans
need consent, no harm may be done, participant MUST leave in the same state they arrived, psychological state MUST stay in tact
Measures of Variance
range, interquartile range, variance, standard deviation
one-tailed hypothesis
statistical test in which the critical area of distribution is one sided (females will score higher on the eyes test than males)
Opportunity sampling
taking the sample from people who are available at the time the study is being conducted and fit the criteria (andrade et al)