All Chapters Web Design

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List and explain SEO techniques and tools?

- Using relevant meta data in the HTML. document, such as Keywords (meta tags), page descriptions, and page titles, to provide the most accurate depiction of your web content. - Editing webpage content to include common search terms that will lead website visitors to your webpage. - adding links to and from pages within your website and to other webpages. - Integrating your social media presence with your website by providing links to and from your profiles on different social media platforms.

Define the following terms: CATV lines, fixed wireless, mobile wireless, dedicated lines, and dial-up Internet access?

CATV lines (Cable television) are popular type of nonstandard, dedicated telephone line that allows home or business users to connect to the Internet over the same coaxial cable as television transmissions. Fixed wireless is Internet connectivity using satellite technology instead of telephone lines. Mobile wireless is technologies used by smartphones and handheld computers to connect to the Internet. Dedicated line is a constant connection between two communication devices. Dial-up Internet access is a temporary connection that uses one or more analog telephone lines for communications.

Describe the difference between a search engine and a search directory?

Search engine is a web-based search tool that locates a webpage using a word or phrase found in the page. A search engine might use a variety of methods to create its website database, called its index and use software called spider or robots. On the other hand, A search directory, such as Yahoo, Google, or Bing are a catalog of websites organized by category to allow users to easily browse for the information they need.

Describe the following tools for creating websites and webpages: HTML, XHTML, text and HTML editors, WYSIWYG editors, web templates, and content management systems (CMS).

HTML is a markup language used to create webpages and uses predefined codes called HTML tags which must be in lowercase, surrounded by brackets and inserted in pairs. XTHML (Extensible Hypertext Markup Language) combines the features of both HTML, and XML. Webpages created using XHTML look better than HTML-coded webpages when viewed on smartphone or handheld computers. Also those webpages created by XHTML avoid user-access issues experienced by many users who view webpages using assistive technologies (including screen reader software.) A text Editor is software used to create plain (ASCII) text files. HTML editor is a text editor enhanced with special features that easily insert HTML tags and their attributes. HTML - Kit, CoffeeCup, BBEdit, Note Tab are examples of HYML editors. WYUSIWYG editors, such as Adobe Dreamweaver, InnovaStudio WYSIWYG Editor, Ephox Editlive!, and Microsoft Expression Web, to create webpages. It is similar to creating a document in a word processor, such as Microsoft Word. It eliminates the need to learn a markup language, which can involve comples coding procedures

Describe the relationship between the Internet and the World Wide Web?

The Internet is worldwide public network that connects millions of these private networks. And the World Wide Web (web) is a part of the Internet that consists of connected computers called web servers that store electronic documents called webpages.


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