audience

dominant impression

A dominant impression is a quality, mood, or atmosphere that reinforces the writer's purpose. It is primarily a feature of narrative and description-based writing. The dominant impression is sometimes called the controlling idea. In this sense, the writer must be consistent.

audience

As a writer, your audience is not whoever reads the essay (this is far too broad) or even simply your instructor (of course he/she will read the essay). Instead, the audience is the group of people you want to educate or persuade.

gerund

Gerunds are words that are formed with verbs but act as nouns. They're very easy to spot, since every gerund is a verb with ing tacked to its tail. There are no exceptions to this rule.

mood (in writing)

Mood Definition. In literature, mood is a literary element that evokes certain feelings or vibes in readers through words and descriptions. Usually, mood is referred to as the atmosphere of a literary piece, as it creates an emotional situation that surrounds the readers.

point of view

Point of view is the angle of considering things, which shows us the opinion, or feelings of the individuals involved in a situation. In literature, point of view is the mode of narration that an author employs to let the readers "hear" and "see" what takes place in a story, poem, essay etc.

denotation

The explicit meaning of meanings of a word or expression, as distinguished from the ideas or meanings associated with it or suggested by it; the association or set of associations that a word usually elicits for most speakers of a language, as distinguished from those elicited for any individual speaker because of personal experience.

infinitive

The simple or basic form of the verb, as come, take, eat, be, used after auxiliary verbs, as in I didn't come, He must be, or this simple form preceded by a function word, as to in I want to eat.

connotation

The suggesting of a meaning by a word apart from the thing it explicitly names or describes. Something suggested by a word or thing.

tone (in writing)

Tone, in written composition, is an attitude of a writer toward a subject or an audience. Tone is generally conveyed through the choice of words or the viewpoint of a writer on a particular subject. Every written piece comprises a central theme or subject matter.

word choice

Word choice refers to a writer's selection of words as determined by a number of factors, including meaning (both denotative and connotative), specificity, level of diction, tone, and audience. Another term for word choice is diction.