Basic Characteristics of Consumer Cognition (memory/knowledge)

What are the 8 basic characteristics of consumer cognition? [CNN-SASS-C]

1) capacity limitations 2) nodes 3) networks 4) spreading of activation 5) automaticity 6) schemata 7) scripts 8) categorization

spreading of activation the info is retrieved from (blank) and is also related to (blank), and also putting passive concepts into (blank)

1) network 2) nodes 3) working memory

(blank) means only so many meanings can be activated and processed at one time

capacity limits

Chunking which characteristics will help the overwhelming marketplace?

capacity limits- automaticity- categorization

multiple nodes make a :

network

(blank) means a single concept/ thoughts, place in a distribution channel where goods come to a rest, such as transfer points and warehouses

nodes

(blank) organized structures that guide thinking or set of associations linked to a concept in memory

schemata

(blank) is a special type of schema that represents knowledge of the sequence of actions involved in performing an activity

scripts

(blank) is the process by which retrieving a concept or association spreads to the retrieval of a related concept or association

spread of activation