BUS chp 12
As a promotional tool, podcasting offers the advantage to listeners of:
convenience
Which of the following is an example of in-store retailing?
none of the above
When Nike donated $25,000 to a low-income area to provide job training, it received free and positive _____ in the news media.
publicity
What is the primary difference between a merchant wholesaler and an agent?
whether it takes title to the product
_____ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.
Distribution
Which of the following is a type of sales promotion?
all of these
CPM in advertising terms means:
critical path method
Which of the following is NOT a typical task performed by a supply chain manager?
hiring packers and drivers
The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.
promotional mix
The sales process begins with the salesperson locating companies or people who are most likely to buy the seller's offerings. This activity is called:
prospecting