BUS chp 12

As a promotional tool, podcasting offers the advantage to listeners of:

convenience

Which of the following is an example of in-store retailing?

none of the above

When Nike donated $25,000 to a low-income area to provide job training, it received free and positive _____ in the news media.

publicity

What is the primary difference between a merchant wholesaler and an agent?

whether it takes title to the product

_____ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.

Distribution

Which of the following is a type of sales promotion?

all of these

CPM in advertising terms means:

critical path method

Which of the following is NOT a typical task performed by a supply chain manager?

hiring packers and drivers

The _____ is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product.

promotional mix

The sales process begins with the salesperson locating companies or people who are most likely to buy the seller's offerings. This activity is called:

prospecting