Bus Final 11,12,14

Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.

Limited partnership

flexible structure, brings together specialists from different areas of the company to work on individual projects on a temporary basis

Matrix organization

Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company's physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide?

Ownership utility

In the introduction stage of the product life cycle, companies are primarily focused on:

building customer awareness of the product.

Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate?

event marketing

Manufacturers rarely emphasize packaging because this aspect of the product has little relevance to a customer's decision-making process.

true

_____ involves using all the media platforms to promote a product.

Integrated marketing communication

Which of the following is an advantage of a matrix organization?

It encourages teamwork and communication across the organization.

Marketers who direct their efforts toward people who are buying products for personal consumption

Consumer marketers (B2C)

3 product layers

Core, Actual, Augmented

Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?

Customer relationship management

Demographic segmentation refers to dividing the market based on where consumers live.

Demographic segmentation

individuals are motivated by fairness

Equity theory

Cadilengy, a nonprofit organization, is conducting a food fair in the month of October. The proceeds of this fair will go to charity. The restaurants and food product companies participating in the fair start distributing pamphlets about the fair in their outlets two months before the event. As a result, the fair gained popularity among the public. Which of the following marketing strategies does this scenario best illustrate?

Event marketing

Habetts, a company that sells cell phone accessories, introduced a new range of cell phone covers in various patterns that read the following: "I don't drink and drive because I love my family." Which of the following marketing strategies does this scenario best illustrate?

Idea marketing

Which of the following business product categories refers to large capital purchases made by a company that are designed for a long productive life?

Installations

Jared Elmer is the presidential candidate of National Ernest Party, a political party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate?

People marketing

The state government of the state of Bompahiam rewards writers who freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?

Place Marketing

The state government of the state of Bompahiam rewards writers who freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?

Place marketing

how reliably a product delivers its promised level of quality

Product Consistency

Marketing research that requires the researcher to interact with the research subject.

Survey Research

In the growth stage of the product life cycle, competition:

begins as firms enter the market with new variations of existing products.

Christopher works overtime for a project in his office. On his day off, he goes to watch a comedy movie to ease the stress. Christopher finds the movie entertaining, and it helps him relax. In the context of product layers, entertainment, in this scenario, represents the _____ of the movie.

core benefits

Consumer marketers (B2C)

direct their efforts to people who are buying products for personal consumption

Baylaine is a company that sells affordable, low-end cell phones. Baylaine's customers can register product or service complaints with the company through emails; the company's customer support team replies to customer queries and complaints within five hours of the receipt of an email. In the context of customer relationship management, Baylaine most likely establishes _____ with its customers.

distinct relationships

Demographic market segmentation

dividing the market based on measurable characteristics about people such as age, income, ethnicity, and gender.

Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate?

event marketing

Manufacturers rarely emphasize packaging because this aspect of the product has little relevance to a customer's decision-making process.

false

Baylaine is a company that sells affordable, low-end cell phones. Baylaine's customers can register product or service complaints with the company through emails; the company's customer support team replies to customer queries and complaints within five hours of the receipt of an email. In the context of customer relationship management, Baylaine most likely establishes _____ with its customers.

limited relationships

A _____ typically has a clear, simple chain of command from top to bottom.

line organization

Liza, an HR manager, wants to explain the hierarchy of the organization to a group of trainees. She also wants to describe to them their positions within the broader organization. For this purpose, she uses a visual representation of the company's structure. In this case, Liza uses a(n) _____.

organization chart

Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some snacks. All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely provide?

place utility

Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on ideas for a new package design for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's ideas contribute to the _____.

product strategy

In the context of customer relationship management (CRM), a firm selling a high-ticket product to a small customer base is most likely to:

pursue a full partnership with each of its key clients.

In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.

rebates

Jessica, a business tycoon, always buys her jewelry from a retailer. She has been a loyal customer, and she does not trust other brands. This scenario exemplifies the purchase of _____.

specialty products

A deep association between a marketer and a partner (usually a cultural or sporting event), which involves promotion of the marketer in exchange for either payment or the provision of goods, is known as _____.

sponsorship

Livesheer, a youth-focused clothing brand, signs a contract with the organizers of a music festival. Under the contract, the organizers of the music festival promise to display the brand's banners across the venue. Also, as part of its promotional strategy, Livesheer distributes some of its goodies for free among the crowd. This scenario exemplifies _____.

sponsorship

The senior management of Dramos Films, a motion picture production company, holds a meeting to decide whether the company should acquire one of the smaller production houses and whether or not expanding to the overseas markets will be a profitable move. In this case, the management of Dramos Films is engaged in _____.

strategic planning

In the context of management skills, front-line managers must have a high degree of _____, which help them hire, train, and evaluate employees; avoid mistakes; and ensure high-quality production.

technical skills