BUSML 3250 ch. 10 quiz

____ relates to perceptions of value and is the most flexible element of the marketing mix. a. Pricing b. Store location c. Product mix d. Distribution e. Promotion

a. pricing

The internet can be referred to as a ____ medium because users determine which websites they are going to view. a. pull b. connected c. selective d. interactive e. push

a. pull

Two trends that have caused consumer-generated information to gain importance are a. the recession and a reduction of advertising expenditures. b. an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children. c. the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations. d. an increase in mobile digital technology and store brands. e. globalization and the cultural trend of consumers being influenced by the "village."

c. the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations

One of the biggest mistakes a marketer can make when engaging in digital marketing is to a. focus on competitors' digital marketing efforts. b. focus on price. c. focus on technology. d. treat it like a traditional marketing channel. e. fail to devote sufficient resources to it.

d. treat it like a traditional marketing channel.

The fact that consumers tend to trust other consumers over corporations and often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions has fostered the growth of sites like a. Google+. b. Pinterest. c. Reddit. d. Yelp. e. Tumblr.

d. yelp