CA250: Quiz Questions
(Quiz 1: How Technology Changes Society) Which of the following IS an impact that literacy has had on society:
-Books allow for built-upon knowledge that is no longer dependent on an individual person knowing something. -Words can now travel independently of the speaker, in virtual form -Education was revolutionized and become more important.
(Quiz 1: How Technology Changes Society) Which of the following IS a way that photography had a profound impact on society:
-It conveyed multiple meanings within a single frame, creating a historical document that was far richer than writing could capture. -Its visuality challenged the authority of written or spoken accounts, which had previously been seen as very trustworthy. -It was used to convey narratives about things like war or natural disasters to people who couldn't see them with their own eyes.
(Quiz 1: How Technology Changes Society) Which of the following IS an impact that print and mass communication had on society:
-Knowledge became something that you could put into a book and then sell--a commodity. -We saw the rise of journalism, where people could communicate the news to a broad audience. -Everyday people could have access to reading and writing their own books.
(Quiz 1: How Technology Changes Society) Put these media technology developments into the correct order Literacy Oral Storytelling The Internet Photography Television The Printing Press
1. Oral Storytelling 2. Literacy 3. The Printing Press 4. Photography 5. Television 6. The Internet
(Quiz 4: The Culture Industries & Commercial Biases)- Which of the following are described by McAllister as being the 7 effects of TV advertising
1. The "don't bite the hand" effect 2. The "plugola" effect 3. The "don't rock the boat" effect 4. The "conspicuous consumption" effect 5. The "that's entertainment" effect 6. The "pardon the interruption" effect 7. The "youth (and other advertising-friendly groups) will be saved" effect
(Quiz 3: Regulation and Regulatory Values & Ownership)- The Federal Communications Commission was created to ensure that American broadcasting and telecommunications serve who or what: (A) the public interest (B) the Financial Interest and Syndication (FinSyn) Rules (C) the President's wishes (D) Love
A
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - According to Halavais, which are common ways in which search engines can be tricked? (A) Spamdexing and Google Bowling (B) PageRanking and Flat Webbing (C) Deep Webbing and Wikileaking (D) Fake Accents and Groucho Mustaches
A
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - According to Jeremy Morris, algorithms are: (A) Cultural (B) Incontrovertible (C) Hilarious (D) Purely Technical
A
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - To show approval of someone's message on Twitter or Instagram, you click an icon of a heart, whereas on Facebook you have a selection of a heart, thumbs up, laughing face, surprised face, angry face, or crying face. This is a difference in: (A) Interface (B) Link farming (C) The network society (D) The digital divide
A
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies)- Lev Manovich's principle of Modularity can be seen in: (A) A PowerPoint presentation, because each object maintains its independence (B) A lego set, because the pieces are easy to lose (C) A robot, because it works automatically (D) A clock, because time moves forward in discrete increments
A
(Quiz 3: Regulation and Regulatory Values & Ownership)- Of media ownership, Michele Hilmes writes that: (A) it matters but isn't the only thing that matters. (B) it used to be a problem, but isn't any longer. (C) it is the most important media issue facing the FCC and citizens today. (D) it is best governed by The Three Hour Rule.
A
(Quiz 1: How Technology Changes Society) An example of someone benefiting from "monopolies of knowledge" would be:
A ruler who hoarded all the scrolls written by the kingdom's learned individuals, only allowing access to those who helped him keep charge of the kingdom.
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - Which of the following challenge and work against beliefs in technological determinism, or that "the medium is the message" (A) The wide range of programs available on television, many of them doing very different things from one another (B)When prisoners use television privileges to allow their mind to "escape" the physical walls around them (C)The difference in screen size between film, television, and mobile phones (D) The significant differences in how different audiences watch and use television or other media (E)Old people who don't like what young people do with their time (F) The fact that the same technology can evolve in very different ways in different countries
A, D, F
(Quiz 3: Regulation and Regulatory Values & Ownership)- Who is the current Chair of the FCC? Ty Pennington Ajit Pai Mark Fowler Newton Minow
Ajit Pai
(Quiz 1: How Technology Changes Society) The phrase "technological determinism" refers to:
An understanding that one of the key things responsible for social change is technology and technological change.
(Quiz 1: How Technology Changes Society) Which of the following is NOT an impact that literacy has had on society:
As literacy developed, facts became more ephemeral, unreliable, and difficult to track down.
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - Our network society is similar to a subway in the following ways: (A) Information is difficult to protect, like people walking in front of a moving car (B) Information flows from one node to another, like passengers moving from one stop to another (C) Information is no longer important, like the defunct subway system (D) Information is free and open to everyone with no restrictions, like passengers riding for free
B
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - What is problematic about concerns about "screen time"? (A) They unite varying communities of technological activism that should be kept apart (B) They flatten the many differences between types of screens, what's on them, who is using them, and where the screens are (C) They misunderstand that the screen is a place, not a time (D) They fail to realize that children behave better if allowed 5 or more hours of television, film, video games, tablets, or cell phone time daily
B
(Quiz 3: Regulation and Regulatory Values & Ownership)- Why might a company decide to vertically integrate? (A) to "mix it up" between workers on the 25th and 29th floors. (B) to streamline by owning all parts of the production process. (C) to ensure compliance with FinSyn regulations. (D) to lower competition and reduce risk by buying its competition.
B
(Quiz 4: The Culture Industries & Commercial Biases)- What is recombinance? (A) when two or more media companies work together to sell a product (B) when a media producer takes two popular forms and combines them (C) a media creator's comb-over that is hastily re-created after errant wind disturbs it (D) the official industry term for a spinoff
B
(Quiz 4: The Culture Industries & Commercial Biases)- When we say that media companies have a "profit motive," it means that: (A) Their goal is to motivate young creatives to profit from their mentorship and leadership (B) Their goal is to make a commercial product that they can sell for money (C) They have a variety of motives, and financial profit is one of the least important (D) They are motivated by striving for excellence and superior quality
B
(Quiz 4: The Culture Industries & Commercial Biases)- What is a weakness of the standardization thesis (select all that apply)? (A) It focused on 70s television, but neglected the many great shows of the 80s (B)It assumes that copies are automatically bad (C) It has an overly romantic notion of "real" art being created free of any constraint (D) It overlooks sameness in the music industry (E) It was only ever intended to provide commentary on German media, and hence doesn't apply to American media
B, C
(Quiz 4: The Culture Industries & Commercial Biases)- The influence of advertisers on media content can clearly be seen in which of the following: (Select all that apply) (A) Programming featuring rural America, trees, and working class life (B) The promotion of high-end products, such as luxury fashion and hair products (C) A fear of criticizing tobacco and lack of reporting on the dangerous effects of tobacco use (D) Television shows telling us that "the good life" is one filled with consumer products that you can purchase
B, C, D
(Quiz 3: Regulation and Regulatory Values & Ownership)- Which are key reasons to be concerned about conglomeration? (select all that apply) (A) fear of socks. (B) fear of conflicts of interest. (C) fear of oligopoly. (D) fear of laziness. (E) fear of technology. (F) fear of FCC regulation. (G) fear of diminished concerns for localism.
B, C, D, G
(Quiz 3: Regulation and Regulatory Values & Ownership)- Which of the following is a reason to horizontally integrate? (select all that apply) (A) to ensure compliance with FCC regulations. (B) to improve your negotiating power in deals with companies elsewhere in the production process . (C) to ensure your face has perfect symmetry. (D) to allow cross-promotion of your products. (E) to reduce risk by buying up your competition. (F)to combine resources. (G) to streamline by owning all parts of the production process.
B, D, E, F
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - Technological agency is the idea that: (A) Technologies will aid in the running of all businesses or agencies (B) Technologies are simply a set of algorithms and codes, and are completely different from human beings (C) Technologies possess the capability to act independently, and humans respond to what technologies do (D) Technologies have freedom and intention, much like human beings and other moral agents
C
(Quiz 3: Regulation and Regulatory Values & Ownership)- When Fox, NBC, and ABC teamed up to create Hulu, this was an example of: (A) differential undercount. (B) the Prime Time Access Rule. (C) oligopoly. (D) analog representation.
C
(Quiz 3: Regulation and Regulatory Values & Ownership)- When a company merges or purchases a competitor or related business, this is called: (A) spinoffs or recombinance (B) the public interest or compensation (C) conglomeration or consolidation (D) precipitation or perspiration
C
(Quiz 4: The Culture Industries & Commercial Biases)- In writing about standardization, what was Theodor Adorno and Max Horkheimer's foremost concern: (A) That production quality would slide evermore downwards across all media (B) That American media would be surpassed by British media (C) That audiences and citizens would themselves ultimately standardize (D) That going to the movies -- their favorite pasttime -- would cease to be pleasurable
C
(Quiz 4: The Culture Industries & Commercial Biases)- Product placement and hypercommercialized texts are similar because they both: (A) Use digital innovations to trick consumers into selling products within their social networks (B)Make it very clear that they are selling something unrelated to the narrative content (C) Blur the line between commercial messages and the mediated content audiences enjoy (D) Refuse to participate in the capitalist idea that audiences should always pay for things
C
(Quiz 4: The Culture Industries & Commercial Biases)- Which of these would have made for the most "advertiser-friendly" television show? (A) The Golden Girls, because research says that old people have high disposable incomes and are more prone to shifting their brand loyalties. (B) The Wire, because its setting in a poor neighborhood of Baltimore allow for a wide range of advertisers to engage in product placement. (C) The Apprentice, because in addition to being on an ad-supported channel, most episodes engaged in product placement, and the show aimed for an urban, upscale feel.
C
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies) - How does Susan Douglas think that "the turn within" counters "the global village"? (A) She thinks that ethnocentrism is useful, because it strengthens our interest in global news (B) She thinks that the digital divide needs to be overcome in America's heartland before its coasts. (C) She thinks that our desire for a global village is unnecessary because new technologies allow for instantaneous connection (D) She thinks that we use media in ways that are narcissistic instead of looking out beyond our borders
D
(Quiz 2: How Technology (Alone) Doesn't Change Society + New Media Technologies)- What do DVD region codes, the music industry's attacks on Napster, and Universal City Studios' attempt to sue SONY for inventing the VCR have in common? (A) All can be explained by Marshall McLuhan's theory of "the global village." (B)All are examples of what Marshall McLuhan called "extensions of man" (C) All are examples of technological affordances developing in exciting ways not foreseen by analysts (D) All are examples of media industries trying to limit technological affordances for profit
D
(Quiz 3: Regulation and Regulatory Values & Ownership)- When applied to media, the concept of "reregulation" refers to the idea that: (A) for television, one set of regulation applies to first-run shows, whereas a wholly different set of regulation applies to reruns (B) media is so complex that it usually takes multiple attempts to get the regulation of it right (C) the best way to regulate is to go back to older rules from the 1930s (D) most media "deregulation" is more about changing the rules than purely getting rid of rules
D
(Quiz 4: The Culture Industries & Commercial Biases)- Which of the following is NOT a way that media companies make money: (A) Corporations paying media companies to run their ads (B) Audiences paying for movie tickets (C) Licensing their films to theaters for screenings (D) Journalists reviewing media products in professional outlets
D
(Quiz 4: The Culture Industries & Commercial Biases)- Which show does Anne Helen Petersen quote as being described as "a big wet kiss in terms of promotion of projects"?
Entertainment Tonight
(Quiz 1: How Technology Changes Society) Which of the following is NOT a way that photography had a profound impact on society:
It increased a belief in the spiritual and the religious because photography was perceived as sinful and pictures were not to be believed.
(Quiz 1: How Technology Changes Society) Time-space compression refers to:
Media's ability to make distances in space or time feel shorter.
(Quiz 1: How Technology Changes Society) Which of the following is NOT an impact that print and mass communication had on society:
Reading and writing became restricted to only the well-educated and started to die out.
(Quiz 1: How Technology Changes Society) An example of mediated presence would be when:
Someone on a business trip Skypes home to family from their hotel room.
(Quiz 1: How Technology Changes Society) Which of these statements summarizes Joshua Meyrowitz's key argument from this week's assigned reading?
Television, radio, and the telephone have ripped apart physical place and social space, in ways that destroy the specialness of physical places.
(Quiz 3: Regulation and Regulatory Values & Ownership)- Who are Mark, Bob, Rupert, Jeff, Sumner, Brian, Robert, Stephen, John, Bill, Sergey, and Larry?
The owners and CEOs of the major American media conglomerates
(Quiz 1: How Technology Changes Society) A good example of the way that McLuhan would say "the medium is the message" might be:
When we developed the ability to record television onto VCRs, the real message was a shift in society away from organizing our time around live viewing practices.
