ch 1 ecommerce
Business
While technology provides the infrastructure, it is the business applications—the potential for extraordinary returns on investment that create the interest and excitement in ecommerce.
Interactivity
allows for two-way communication between merchant and consumer.
Social ecommerce
is ecommerce that is enabled by social networks and online social relationships.
Technology
To understand ecommerce, you need a basic understanding of the information technologies upon which it is built, including the Internet and the Web, and a host of complementary technologies.
C2C
is a means for consumers to sell to each other. In C2C ecommerce, the consumer prepares the product for market, places the product for auction or sale, and relies on the market maker to provide catalog, search engine, and transaction clearing capabilities so that products can be easily displayed, discovered, and paid for.
Information density
is the total amount and quality of information available to all market participants.
Personalization and customization
merchants can target their marketing messages to specific individuals by adjusting the message.
B2C
involves businesses selling to consumers and is the type of ecommerce that most consumers are likely to encounter.
B2B ecommerce
involves businesses selling to other businesses and is the largest form of e-commerce.
ECommerce
involves digitally enabled commercial transactions between and among organizations and individuals. Digitally enabled transactions include all those mediated by digital technology, meaning, for the most part, transactions that occur over the Internet, the Web and/or via mobile apps. Commercial transactions involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products or services.
Mobile commerce
involves the use of wireless digital devices to enable transactions on the Web.
Local ecommerce
is a form of ecommerce that is focused on engaging the consumer based on his or her current geographic location.
Society
Understanding the pressures that global ecommerce places on contemporary society is critical to being successful in the ecommerce marketplace. The primary societal issues are intellectual property, individual privacy, and public policy.
Ubiquity
available just about everywhere, at all times.
Global reach
permits commercial transactions to cross cultural and national boundaries.
Social technology
provides a many to many model of mass communications.
Richness
refers to the complexity and content of a message.
Universal standards
shared by all nations around the world.