Chapter 1: Questions
What represent executive levels you might see created over the next decade?
-Chief user experience officer -chief automation officer -chief intellectual property officer
Select the three things a supplier can do to influence an industry if it has high supplier power.
-charging higher prices -shifting costs to industry participants -limiting quality or services
What are three ways that companies duplicate competitive advantages?
-hire key employees -acquire new technology -copy business operations
the factors used to assess buyer power
-sensitivity to price -number of customers -size of orders
Four pressures that Michael Porter identified as potential challenges to the profitability of a company?
1.) substitute products can steal customers 2.) new market entrants can steal potential investment capital 3.) competition can steal customers 4.) influential suppliers can drive down profits by charging higher prices for supplies
Which of the following is a good example of a system, since removing one part will cause the entire system to stop working?
a car engine
transactional data, purchasing data, payroll data, tax data
accounting
government
adhere to regulations/laws, increase employment
What are mathematical formulas placed in software that performs an analysis on a data set?
algorithm
business analytics use ___ to derive meaning from data by finding patterns to make future predictions
algorithms
what is the science of fact-based decision making
analytics
_____ detection is the process of identifying rare or unexpected items or events in a data set that do not conform to other items in the data set
anomaly
______ analytics is the scientific process of transforming data into insight for making better decisions
business
What is a standardized set of activities that accomplish a specific task, such as processing a customer's order?
business process
What is a leadership plan that achieves a specific set of goals or objectives?
business strtaegy
_______ power is the ability of buyers to affect the price they must pay for an item.
buyer
How will a business estimate the impact on profits from increases or decreases in costs?
by changing variables
Who is responsible for (1) overseeing all uses of MIS and (2) ensuring that MIS strategically aligns with business goals and objectives?
CIO
Who is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses? (Please use the acronym)
CSO
What is the ability for data to be collected, analyzed, and accessible to all users (the average end user)?
Data democratization
Which statement accurately describes the relationships between departments in a company for making solid business decisions for the company to operate as a whole?
Departments are interdependent and need data from other departments
Two alternate names for an MIS department
IT department and IS department
Select the accurate statement in terms of MIS.
MIS enables business success and innovation
What is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies?
MIS skills gap
What evaluates an organization's strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies?
SWOT analysis
True or false: Analytics is the science of fact-based decision making.
True
Which company is using a broad market and low cost strategy?
Walmart
the three generic strategies
chooses business focus
What was mostly unheard of prior to the Information Age?
college student start-ups
What is the process of gathering information about the competitive environment, including competitors plans, activities, and products, to improve a company's ability to succeed?
competitive intelligence
strengths
core competencies, market leaders, cost advantages
broad strategies reach a large market segment, while focused strategies target a niche or unique market with either _____ leadership or differentiation
cost
Which is an example of data as opposed to information that is derived from data?
customer number
Which is used by Amazon to create product differentiation?
customer profiling
A competitive advantage is a feature of a product or service on which ___________ place a greater value than they do on similar offerings from competitors.
customers
What are the four core drivers of the Information Age?
data, information, business intelligence, knowledge
finance
deals with strategic financial issues including money, banking, credit, investments, and assets
What uses techniques that describe past performance and history?
descriptive analytics
chief automation officer
determines if a person or business process can be replaced by a robot or software
What changes automatically during creation?
dynamic report
A report is a document containing organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information. What are two common types of reports?
dynamic reports and static reports
knowledge facilitators help harness the wealth of knowledge in the organization; knowledge facilitators help acquire and catalog the _____ in an organization
knowledge assets
What are two names for the assets that reside within the minds of members, customers, and colleagues and include physical structures and recorded media?
knowledge assets and intellectual capital
weaknesses
lack of strategic direction, obsolete technologies, outdates product line
Which are classified as static report types?
last year's sales report and last year's salary report
What is created by a machine without human intervention?
machine generated data
What refers to devices that connect directly to other devices?
machine to machine (M2M)
human resources
maintains policies, plans, and procedures for the effective management of employees
Chief intellectual property officer
manage and defend intellectual property, copyrights, and patents
operations management
manages the process of converting or transforming resources into goods or services
promotion data, sales data, advertising data
marketing
shareholders/investors
maximize profit, grow market share, high return on investment
threats
new entrants, substitute products, shrinking markets
Factors used to appraise supplier power in an industry
number of suppliers uniqueness of supplier services availability of substitute products
manufacturing data, distribution data, production data
operations management
What is a data value that is numerically distant from most of the other data points in a set of data?
outleir
sales
performs the function of selling goods or services
What analyzes the competitive forces within the environment in which a company operates to assess the potential profitability in an industry
porter's five forces model
What analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry?
porters five forces model
What is an area of business intelligence, which extracts information from data and uses it to predict future trends and identify behavioral patterns?
predictive analytics
What are the three categories of analytics?
predictive, prescriptive, and descriptive
What uses techniques that create models indicating the best decision to make or course of action to take?
prescriptive analytics
The person responsible for ensuring the ethical and legal use of information within a company is the Chief ______ Officer.
privacy
A business ______ is a standardized set of activities that accomplish a specific task, such as processing a customer's order
process
What is the process where a business takes raw materials and processes them or converts them into a finished product for its goods or services?
production
What is the rate at which goods and services are produced based upon total output given total inputs?
productivity
accounting
records, measures, and reports monetary transactions
partners/suppliers
reliable contracts, ethical materials handling
What is a document containing data organize in a table, matrix, or graphical format allowing users to easily comprehend and understand information?
report
Chief Security Officer (CSO)
reposnsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
Chief information officer (CIO)
responsible for (1) overseeing all uses of MIS and (2) ensuring that MIS strategically aligns with business goals and objectives
Chief Knowledge Officer (CKO)
responsible for collecting, maintaining, and distributing company knowledge
Chief data officer (CDO)
responsible for determining the types of information the enterprise will capture, retain, analyze, and share
Chief Privacy Officer (CPO)
responsible for ensuring the ethical and legal use of information within a company
Chief Technology Officer (CTO)
responsible for ensuring the speed, accuracy, availability, and reliability of the MIS
potential customer data, sales report data, commission data, customer support data
sales
What are two sources of unstructured data?
satellite images and social media data
a data _____ extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information
scientist
a(n) ______ is a view of data at a particular moment in time
snapshot
Companies can reduce buyer power with loyalty programs, which reward customers based on their _______.
spending
Who is a person or group that has an interest or concern in an organization?
stakeholder
A report is a document containing organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information? What are two common types of reports
static reports and dynamic reports
What has a defined length, type, and format includes numbers, dates, or strings such as customer address?
structured data
Business intelligence is information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. What are the multiple sources
suppliers, customers, competitors, partners, and industries
What consists of all parties involved, directly or indirectly, in obtaining raw materials or a product?
supply chain
marketing
supports sales by planning, pricing, and promoting goods or services
________ costs are costs that make customers reluctant to switch to another product or service.
switching
A (n) _________ is a collection of parts that link to achieve a common purpose. Systems are the primary enabler of cross-functional operations.
system
What is a way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part?
systems thinking
What provides an end-to-end view of how operations work together to create a product or service?
systems thinking
prescriptive analytics
techniques that create models indicating the best decision to make or course of action to take
descriptive analytics
techniques that describes past performance and history
predictive analytics
techniques that extract information from data and uses it to predict future trends and identify behavioral patterns
Competitive advantages are typically _____
temporary
The group of items that can be determined using information
the best selling product, best customer, and worst-selling product
Group of items that can be determined using information
the best-selling product, best customer, and worst-selling product
What group of items can be determined by using information?
the best-selling, best customer, and worst-selling product
What is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market?
threat of new entrants
What are the strategies for entering a new market including broad cost leadership, broad differentiation, and focused strategy?
three generic business strategies
Big data Is a collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools true or false
true
True or false: The difference between the CIO and CDO is that the CIO is responsible for the information systems through which data is stored and processed, while the CDO is responsible for the data, regardless of the information system.
true
What is not defined and does not follow a specified format and is typically free-from text such as emails, twitter tweets, and text messages?
unstructured data
A(n) _____ is a data characteristic that stands for a value that changes or varies over time
variable
Which big data term describes the uncertainty of data, including biases, noise, and abnormalities?
veracity
chief user experience officer
will create the optimal relationship between user and technology
If buyer power is ______, customers can force a company and its competitors to compete on price, which typically drives prices down.
high
employee data, promotion data, vacation data
human resources
Porter's five forces model analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an
industry
In the _______ age infinite quantities of facts are widely available to anyone who can use a computer
information
Management ________ systems is a business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision making and problem solving.
information
The person responsible for (1) overseeing all uses of MIS and (2) ensuring that MIS strategically aligns with business goals and objectives is the Chief _____ officer
information
What is data converted into a meaningful and useful context?
information
What are the two primary resources knowledge worked use to make decisions?
information and intuition
What is the primary difference between information and business intelligence?
information primarily focuses on internal variables; bi manipulates multiple variables including both internal and external variables
Human-generated structured data is data that humans, in interaction with computers, generate. Which two sources are human-generated structured data?
input data and gaming data
______ workers are individuals valued for their ability to interpret and analyze information
knowledge
What includes the skills, experience, and expertise, coupled with information and intelligence, that creates a person's intellectual resources?
knowledge
________ are material items or products that customers will buy to satisfy a want or need.
goods
An _____ barrier is a feature of a product or service that customers have come to expect and entering competitors must offer the same for survival
entry
A feature of a product or service that customers have come to expect and entering competitors must also offer is a(n) ____
entry barrier
the five forces model
evaluates industry attractiveness
SWOT analysis
evaluates project position
Two terms that represent what is confirmed or validated with fact
event and object
customers
exceptional service, high-quality products, ethical dealings
value chain analysis
executes business strategy
opportunities
expanded product line, increase in demand, new markets
What is the confirmation or validation of an event or object?
fact
employees
fair compensation, job security, ethical conduct
What is information that returns to its original transmitter (input, transform, or output) and modifies the transmitter's actions?
feedback
investment data, monetary data, reporting data
finance
Two support value activities
firm infrastructure and technology development
What occurs when a company can significantly increase its market share by being first with a new competitive advantage?
first-mover advantage