Chapter 10 Quiz

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? a) Community provider b) Service provider c) Portal d) Market creator e) Transaction broker

a) Community provider

Which of the following companies uses the subscription revenue model? a) Netflix b) Google Search c) E*Trade d) Facebook e) Expedia

a) Netflix

Behavioral targeting refers to targeting ad messages to a person's clickstream behavior. a) True b) False

a) True

Uber uses a form of dynamic pricing. a) True b) False

a) True

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing. a) dynamic b) asymmetric c) menu d) flexible e) customized

a) dynamic

What is the difference between personalization and customization, as applied to e-commerce technologies? a) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. b) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. c) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. d) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. e) There is no difference. Both terms refer to changing a product or communication for the consumer.

b) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.

All of the following are examples of social commerce companies except: a) Twitter. b) Pinterest. c) Uber. d) Instagram. e) Facebook.

c) Uber

Which of the following best illustrates the transaction fee revenue model? a) Netflix charges customers a monthly fee for access to its library of movies. b) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. c) eBay receives a small fee from a seller if a seller is successful in selling an item. d) Apple accepts micropayments for single music track downloads. e) Pandora provides basic services for free but charges a premium for advanced services.

c) eBay receives a small fee from a seller if a seller is successful in selling an item.

Procurement involves all of the following except: a) negotiating with suppliers. b) paying for goods. c) production scheduling. d) sourcing. e) making delivery arrangements.

c) production scheduling.

Amazon.com is known primarily for its use of which of the following business models? a) Portal b) Content provider c) Market creator d) E-tailer e) Transaction broker

d) E-tailer