Chapter 13 Consumer Behavior

The cultural learning acquired through ________ leads immigrants to a process of adaptation.

Translation

Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model.

progressive learning

A component of a person's subculture is ________.

All of the above

Which American ethnic subculture is the fastest growing?

Asian American

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

Assimilation

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

High content culture

With respect to the acculturation process, what is the relationship between maintenance and segregation?

New immigrants often attempt to maintain their old cultural backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture.

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Subculture

Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.

acculturation agent

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

de-ethnicization

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

Warming