Chapter 15

T/F - Catalog marketing is one of the more flexible types of direct marketing.

False

T/F - Direct-response marketing is the performance of marketing-related activities by telephone.

False

T/F - Factory outlet stores exist to compete with traditional retailers.

False

T/F - The coordination of selling efforts within a community shopping center is usually minimal.

False

T/F - Wholesaling is the final part of the marketing process in which exchanges are entered into for personal, family, or household purposes.

False

T/F - Department stores are characterized by wide product mixes.

True

T/F - Direct marketing is the selling of products outside the confines of a retail facility.

True

T/F - Dollar General is an example of an extreme-value store.

True

T/F - Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

True

T/F - Extreme-value stores are a fraction of the size of conventional discount stores.

True

T/F - Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

True

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume? a. Department stores b. Discount stores c. Direct marketers d. Warehouse showrooms e. Traditional specialty retailers

a. Discount stores

Which of the following may include special attractions such as amusement parks or skating rinks? a. Superregional shopping centers b. Convenience shopping centers c. Community shopping centers d. Regional shopping centers e. Neighborhood shopping centers

a. Superregional shopping centers

Beacons are useful to retailers of all sizes because they a. track customers' locations throughout the store. b. allow customers to scan merchandise to receive discounted prices. c. send real-time messages and offers to customers. d. use virtual reality to enhance the shopping experience. e. allow customers to use their phones to check out.

c. send real-time messages and offers to customers.

Off-price retailers and category killers are both a. showrooms. b. department stores. c. specialty retailers. d. discount stores. e. general merchandisers.

c. specialty retailers.

All of the following are types of direct marketing except a. Television home shopping b. Catalog marketing c. Online retailing d. Direct selling e. Direct-response marketing

d. Direct selling

Peter works for a company that buys snacks such as chips, cookies, and candy in bulk from manufacturers. Peter's company then repackages them and sells them to vending companies that have vending machines at government institutions. Peter most likely works for a(n) _____,while the vending machine company is a(n) _____. a. Broker; agent b. Broker; retailer c. Wholesaler; broker d. Wholesaler; retailer e. Agent; retailer

d. Wholesaler; retailer

The three major types of nonstore retailing are a. direct selling, vending, and catalog retailing. b. direct marketing, direct selling, and mail-order. c. vending, direct selling, and telemarketing. d. direct marketing, direct selling, and vending. e. telemarketing, door-to-door, and mail-order

d. direct marketing, direct selling, and vending.

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called a. general-line wholesalers. b. wholesale service specialists. c. specialty-service wholesalers. d. limited-service wholesalers. e. specialty-line wholesalers.

d. limited-service wholesalers.

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n) a. Specialty retailer b. Superstore c. Niche retailer d. Category killer e. Department store

e. Department store

Which of the following has a target market of consumers who live within two to three miles of its stores, or within a few minutes' walking or driving time? a. Lifestyle center b. Community shopping center c. Superregional shopping center d. Regional shopping center e. Neighborhood shopping center

e. Neighborhood shopping center

Elena goes to Walmart and buys some clothing, a Blu-ray disc, and all the groceries she needs for her family. What type of retailer is this particular Walmart? a. Supermarket b. Hypermarket c. Discount store d. Department store e. Superstore

e. Superstore