Chapter 17 Quiz (AR)

________ allows consumers to gain additional information about a product through the use of a remote control.

Interactive television

​________ marketing features marketing messages and promotions delivered to​ on-the-go consumers through their handheld devices.

Mobile

Which term best describes sites such as the New York Times on the Web and​ ESPN.com?

content site

Which of the following is considered a traditional form of direct​ marketing?

face-to-face selling

Joanna uses her smartphone to accomplish many tasks everyday. She is also an avid shopper. Which online marketing tool will benefit Joanna the most to help her​ shop?

instant deals and digital coupons

Firms, such as​ Staples, Walmart, and​ Macy's, are increasing their share of online sales as a percentage of total sales. In which type of marketing are these firms​ engaging?

multichannel marketing

________ companies use both offline and online marketing channels.

multichannel marketing

Which kind of social media networks are smaller communities likely to join or​ create?

niche

Online ads that incorporate​ animation, video,​ sound, and interactivity are called​ ________.

rich media ads

Which of the following best describes​ permission-based e-mail​ marketing?

sending​ e-mail pitches only to customers who​ "opt-in"