Chapter 17 Quiz (AR)
________ allows consumers to gain additional information about a product through the use of a remote control.
Interactive television
________ marketing features marketing messages and promotions delivered to on-the-go consumers through their handheld devices.
Mobile
Which term best describes sites such as the New York Times on the Web and ESPN.com?
content site
Which of the following is considered a traditional form of direct marketing?
face-to-face selling
Joanna uses her smartphone to accomplish many tasks everyday. She is also an avid shopper. Which online marketing tool will benefit Joanna the most to help her shop?
instant deals and digital coupons
Firms, such as Staples, Walmart, and Macy's, are increasing their share of online sales as a percentage of total sales. In which type of marketing are these firms engaging?
multichannel marketing
________ companies use both offline and online marketing channels.
multichannel marketing
Which kind of social media networks are smaller communities likely to join or create?
niche
Online ads that incorporate animation, video, sound, and interactivity are called ________.
rich media ads
Which of the following best describes permission-based e-mail marketing?
sending e-mail pitches only to customers who "opt-in"
