Chapter 6 BCOM 3950

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In general, for complex or analytical business communications, the average written sentence length should be ___ or fewer words.

20

What is the key to ensuring that a message will include the right amount of information?

Keep asking yourself what information will be necessary to achieve the purpose of the message

For which of these situations would the use of the passive voice be preferable?

When presenting a problem situation to your manager that was created by the accounting department

in business communication, long paragraphs are generally not associated with

a writer who has thought through the points of the message carefully

A sentence written in active voice specifies the doer of the action. This is important because

accountability and coordination are vital in business

Buzzwords should be avoided because they

annoy some readers, are trite...

Passive voice is sometimes the best choice when the writer wants to

avoid blaming anyone, avoid, sounding bossy, be perceived as neutral

when you proofread a document, you

check for accuracy, evaluate whether the document is likely to influence readers

a brochure that is vague will give the impression that the writer lacks

credibility

Which of the following are common sources of inaccurate information in business communication?

errors in typing, miscalculations, poor word choice

During the review process the writer should test the message to ensure that it conforms to standards for

facts, access. impact, respect

Which is the most important reason business communication should be complete?

it allows people to effectively act on the message right away

which of the following sentences contain empty phrases?

needless to say, with that said, with all due respect...

Which two of the following can often be changed into action verbs in an effort to make your writing more dynamic?

nouns, forms of the verb to be

To write concisely, it is best to

omit unnecessary words, use short sentences, use short paragraphs

in general, business communication should

provide facts in anticipation of the reader's questions

Which of the following are recommended steps in proofreading?

read sentences from the viewpoint of the audience, read each sentence more than once, correct problems with the writing style, spelling, and grammer

paragraphs that discuss only one idea or topic tend to be

shorter, easy to understand

Parallel language is important when

the writing contains a series or list

the important principle in business writing is

to say what needs to be said in as few words as possible

What are some of the benefits of using the active voice?

usually the sentence will be shorter, the reader can understand it more quickly, it emphasizes action, which is a key element in business

What question should the writer ask when deciding whether to reword a sentence that begins with " it is "?

what does "it" refer to?


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