Chapter 7
Sprout Social helped Wahl Professional improve its social media presence on which of the following?
Which of the following accounts for the most time people spend using a mobile device?
listening to music
In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?
2015
About how many hours a month do online social network users spend, on average, on all social networks combined?
30 hours
While using apps, users spend over 90% of the time on just ________ of them.
5
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
Social density
Which of the following allows Facebook to track user behavior on other sites?
'like' button
By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?
113 billion
All of the following marketing tools on Facebook require payment except:
Brand Pages.
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Which of the following is most similar to Pinterest?
Which of the following statements about Facebook Exchange is not true?
It is a social search engine.
Which of the following statements about Pinterest is not true?
Men are pinterest's fastest growing demographic
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
Ads that appear in a Facebook user's News Feed are called:
Page Post Ads
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go.
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?
Pintrest
All of the following are Pinterest marketing tools except:
Promoted Accounts
Google uses which of the following to build a global database of wireless access points and their geographic locations?
Street View cars
Which of the following is known primarily for blogs?
Tumblr
Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?
Twitter Card
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
W3 Innovation
Which of the following is not a major provider of mobile display advertising?
Webtrends
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
dark social
Which of the following is the most popular use for mobile devices?
entertainment
As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:
facebook look-alike
The number of people exposed to pins on Pinterest is a measure of which of the following?
fan acquisition
Which of the following dominates the local mobile search market?
Which of the following statements is not true?
google is the leading platform for mobile display ads
Which of the following are features of both Pinterest and Twitter?
hashtags
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
location-based mobile marketing
Which of the following is the leading location-based mobile ad format?
search ads
Which of the following is the second-most popular mobile marketing format?
video advertising
Apple's iBeacon uses which of the following technologies?
ble
Your Facebook News Feed includes all of the following except:
tweets
Which of the following is the leading mobile retailer in the United States?
walmart
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
amplify
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
open graph
Which of the following is another term for amplification?
to reach
Companies are not permitted to collect personal information from children under the age of ________ without parental
13
How much time a month does the average person spend using the Facebook app on mobile devices?
13 hours
On average, users use about ________ apps a month on their smartphone.
20
Macy's deployed which of the following technologies in many of its retail stores in 2014?
iBeacon
What percentage of the population use a mobile device to research products online before purchasing?
about 50%
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
The ratio of impressions to fans is a measure of:
fan acquisition
Which of the following is the first step in the social marketing process?
fan acquisition
