Chapter 7

________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Positioning

________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

demographic segmentation

Which of the following is NOT one of the major variables used in segmenting consumer markets?

ethical

________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods.

geographic segmentation

________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.

market targeting

Marketers often segment international markets according to the type and stability of government. In such instances, they segment markets based on ________.

political factors

Different soft drinks target different personalities. This is an example of ________ segmentation.

psychographic

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.

psychographic

________ involves actually distinguishing the firm's market offering to create superior customer value.

Differntiation

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

Market segmentation