Chapter 8: Social Media Information Systems

When the Internet is used to market products and services between and among business organizations the process is referred to as​ ________.

Business to business

Anthropologists claim that the ability to form​ __________ is responsible for the progress of the human race. In the​ past, these were based on family relationships or geographic location. Social media has allowed them to form around mutual interests.

Communities

Which of the following is NOT one of the disciplines that converge into social​ media?

Criminal Justice

The dynamic social media process of employing users to participate in product design or product redesign is called​ ________.

Crowdsourcing

Social CRM is different from traditional CRM in which of the following​ ways?

Customer value is derived from effectiveness in content generation and community contribution.

According to Nan​ Lin, social capital is the investment in social relations with the expectation of returns in the marketplace. According to​ Lin, social capital adds value in four ways. What are those four​ ways?

Information, influence, social​ credentials, and personal reinforcement

In​ Intel's "Social Media​ Guidelines," what does the concept of​ "protect" mean?

It means to not tell​ secrets, to not slam the​ competition, and to not overshare.

Which of the following is the formula posited by the authors for calculating the value of social​ capital?

Social Capital=Number of Relationships x Relationship Strength x Entity Resources

Which of the following statements about social media information systems is​ FALSE?

Social​ media, although great for​ individuals, is of little use for businesses.

Which of the following is NOT one of the uses of social media from the point of view of human​ resources?

To terminate employees

What is the freemium revenue​ model?

When a social media business provides a basic service for free and charges fees for upgraded services

Starbucks is so concerned about the impact of social media on how business is done that it has created​ _________.

a new company position called chief digital officer

A statement that delineates​ employees' rights and responsibilities regarding social media at work is called​ __________.

a social media policy

One of the two data categories of social media is connection data. Connection data is defined as​ ________.

data about relationships

One of the two data categories of social media is content data. Content data is defined as​ ________.

data and responses contributed by social media users

In your social​ network, if your opinion can force a change in​ others' behavior​ and/or beliefs, you are known as​ a(n) ________.

influencer

When an organization discovers problematic content on one of its social media​ sites, there are three possible responses. Those responses are​ ________.

leave​ it, respond to​ it, delete it

The social media revenue model where advertisers display ads to potential customers for free and then get paid when the customer clicks on the ad is called​ ________.

pay-per-click

The use of social media within the human resources value chain activity includes all of the following business processes EXCEPT​ ________________.

peer-to-peer sales

To an​ organization, the​ ________ is the likelihood that the other entity​ (person or other​ organization) in the relationship will do something that benefits the organization.

strength of a relationship

Supply chains are generally not very tolerant of​ unpredictable, dynamic, adaptive processes. This is​ because:

supply chains are tightly integrated into structured manufacturing processes.

Human capital is defined as​ ________.

the investment in human knowledge and skills for future profit

Karl Marx defined capital as​ ________.

the investment of resources for future profit

If a social networking site is interested in generating pure​ publicity, it will want to relate to as many tiers of communities as it can by utilizing a​ ________.

viral hook

When the Internet is used to market products and services directly to private​ parties, the process is referred to as​ ________.

​business-to-consumer