Chapter 8: Social Media Information Systems
When the Internet is used to market products and services between and among business organizations the process is referred to as ________.
Business to business
Anthropologists claim that the ability to form __________ is responsible for the progress of the human race. In the past, these were based on family relationships or geographic location. Social media has allowed them to form around mutual interests.
Communities
Which of the following is NOT one of the disciplines that converge into social media?
Criminal Justice
The dynamic social media process of employing users to participate in product design or product redesign is called ________.
Crowdsourcing
Social CRM is different from traditional CRM in which of the following ways?
Customer value is derived from effectiveness in content generation and community contribution.
According to Nan Lin, social capital is the investment in social relations with the expectation of returns in the marketplace. According to Lin, social capital adds value in four ways. What are those four ways?
Information, influence, social credentials, and personal reinforcement
In Intel's "Social Media Guidelines," what does the concept of "protect" mean?
It means to not tell secrets, to not slam the competition, and to not overshare.
Which of the following is the formula posited by the authors for calculating the value of social capital?
Social Capital=Number of Relationships x Relationship Strength x Entity Resources
Which of the following statements about social media information systems is FALSE?
Social media, although great for individuals, is of little use for businesses.
Which of the following is NOT one of the uses of social media from the point of view of human resources?
To terminate employees
What is the freemium revenue model?
When a social media business provides a basic service for free and charges fees for upgraded services
Starbucks is so concerned about the impact of social media on how business is done that it has created _________.
a new company position called chief digital officer
A statement that delineates employees' rights and responsibilities regarding social media at work is called __________.
a social media policy
One of the two data categories of social media is connection data. Connection data is defined as ________.
data about relationships
One of the two data categories of social media is content data. Content data is defined as ________.
data and responses contributed by social media users
In your social network, if your opinion can force a change in others' behavior and/or beliefs, you are known as a(n) ________.
influencer
When an organization discovers problematic content on one of its social media sites, there are three possible responses. Those responses are ________.
leave it, respond to it, delete it
The social media revenue model where advertisers display ads to potential customers for free and then get paid when the customer clicks on the ad is called ________.
pay-per-click
The use of social media within the human resources value chain activity includes all of the following business processes EXCEPT ________________.
peer-to-peer sales
To an organization, the ________ is the likelihood that the other entity (person or other organization) in the relationship will do something that benefits the organization.
strength of a relationship
Supply chains are generally not very tolerant of unpredictable, dynamic, adaptive processes. This is because:
supply chains are tightly integrated into structured manufacturing processes.
Human capital is defined as ________.
the investment in human knowledge and skills for future profit
Karl Marx defined capital as ________.
the investment of resources for future profit
If a social networking site is interested in generating pure publicity, it will want to relate to as many tiers of communities as it can by utilizing a ________.
viral hook
When the Internet is used to market products and services directly to private parties, the process is referred to as ________.
business-to-consumer