Chapter 9

A Web server that is​ specially-built to manage and deliver business intelligence is called a​ _________. A.content server B.BI server C.knowledge server D.insight server E.smart device

B. BI Server

​A(n) ________ is a Web server application that is​ purpose-built for the publishing of business intelligence. A.blog B.rich directory C.expert system D.decision tree E.BI server

B. BI Server

​_________ are information systems that process​ operational, social, and other data to identify​ patterns, relationships, and trends for use by knowledge workers. A.Accounting information systems B.Business intelligence systems C.Transaction processing systems D.CRM systems E.ERP systems

B. Business intelligence systems

​________________ is not the problem associated with operational data. A.Missing values B.Granular data C.Data that is not integrated D.Dirty data E.Inconsistent data

B. Granular data

Which of the following statements is true about business intelligence​ systems? A.BI systems are easy to implement. B.BI systems have not been successful. C.BI systems are not worth the effort. D.BI systems are another example of an MIS buzzword that has not panned out. E.BI systems truly add value.

E. BI systems truly add value

In the OLAP​ report, which of the below operations is​ allowed? A.List Down B.Drill From C.Cross Through D.Drill Below E.Drill Down

E. Drill Down

​______________ is an open source program supported by the Apache Foundation that implements MapReduce on potentially thousands of computers. A.Cassandra B.BigData C.Pig D.MapReduce E.Hadoop

E. Hadoop

_________ is a data mining technique that determines sales patterns. A.Cluster analysis B.Regression analysis C.Supervised data mining D.RFM analysis E.Market-basket analysis

E. Market-basket analysis

Which of the following is NOT part of data​ acquisition? A.Obtaining data B.Cleansing C.Organizing D.Cataloging E.Operational databases

E. Operational databases

​_________ delivers business intelligence to users without any request from the users. A.User publishing B.Direct publishing C.Indirect publishing D.Pull publishing E.Push publishing

E. Push publishing

Which of the following PRIDE​ example/question is not related to​ "Problem Solving"? A.Increase ad revenue from competitions. B.Identify competitions that generate the most ad revenue. C.Create a partnership program between PRIDE competitors and local health clubs. D.Identify ways in which clients are using the new system. E.Develop more of the best competitions.

A. Increase ad revenue from competitions

Which of the below statements is false with respect to​ "market-basket analysis"? A.It is a supervised data mining technique. B.It is an unsupervised data mining technique. C.It determines the future sale trends. D.It is a fact that the customers who buy product X and who also buy product Y create a​ cross-selling opportunity. E.It shows the products that customers tend to buy together

A. It is a supervised data mining technique

​__________________ management is the application of social media and related applications for the management and delivery of organizational knowledge resources. A.Human resource B.Knowledge C.Quality D.Hyper-social knowledge E.Content

D. Hyper-social knowledge

All management data needed by any of the BI servers is stored in​ _________________. A.Hard-disk B.a data mart C.a data warehouse D.Metadata E.Cassandra

D. Metadata

​__________ can be used to rank customers based on their buying patterns. A.Reporting B.Dimensions C.OLAP D.RFM analysis E.Data marts

D. RFM analysis

BigData analysis can involve both​ ____________ and​ ______________ techniques. A.management; planning B.budgeting; estimating C.data​ extraction; drill through D.reporting; data mining E.querying; deleting

D. Reporting; data mining

Which is the most popular Web server application used for business​ intelligence? A.MapReduce B.BigData C.IBM Framework Manager D.SQL Server Report Manager E.Data warehousing

D. SQL Server Report Manager

A​ ________ is a facility for managing an​ organization's BI data. A.data utility B.data structure C.data element D.data warehouse E.data source

D. data warehouse

You can expect the outputs of a business intelligence system to be used for all of the following purposes except​ _________. A.conducting project management B.solving problems C.making decisions D.eliminating the need to access the corporate data warehouse E.providing management information

D. eliminating the need to access the corporate data warehouse

A significant challenge associated with content management systems is​ ______. A.static content B.small database size C. stand-alone content D.perishable content E.permanent content

D. perishable content

Ray Kurzweil developed a concept he calls the​ __________, which is the point at which computer systems become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance. A.cloud services B.expert system C.content indexing D.singularity E.data miner

D. singularity

The elements that characterize BigData are​ ________. A. vividness, volume, and variety B.vividness, volume, and veracity C.velocity and veracity D.volume, velocity, and variety E.volume and veracity

D. volume, velocity, and variety

Which of the following is not one of the fundamental categories of BI​ analysis? A.reporting B.BigData C.knowledge management D.data cataloging E.data mining

D. Data cataloging

Which of the below​ devices/applications does not support a BI​ system? A.Calculator B.Cloud services C.Office and other applications D.Mobile devices E.Computer

A. Calculator

To enhance​ salespeople's ability to​ cross-sell, the organization can perform​ _______. A.market-basket analysis B.OLAP reporting C.cross-prediction analysis D.customer analysis E.RFM analysis

A. market-basket analysis

Study Plan 9.3.2 Which is not a function of a data​ warehouse? A. Making decisions on data B. Organizing and relate data C. Cataloging data D. Obtaining data E. Cleansing data

A. Making decisions on data

Study Plan 9.2.3 Which of the below is not a valid Data Source in a BI​ process? A.Relational database B.Purchased data C.Operational databases D.Social data E.Employee knowledge

A. Relational database

Obtaining, cleansing,​ organizing, and cataloging data are functions of​ __________. A.a data warehouse B.OLAP C.data marts D.data mining E.operational data

A. a data warehouse

Operational data is generally not immediately suitable for a data warehouse due to all of the following factors​ except_________. A.too few attributes B.missing values C.dirty data D.lack of integration E.wrong granularity

A. too few attributes

Which of the below statements is incorrect with respect to BI​ systems? A.Business intelligence can be used to identify what is well in the system. B.Business intelligence may not be able to show future business trends. C.Decision support systems allow businesses to make decisions. D.Business intelligence can be used to identify what could be well in the system. E.Business intelligence can be used during project manageme

B. Business intelligence may not be able to show future business trends

A key feature of online analytical processing is the ability to​ ________. A.predict B.drill down C.confound D.explain E.retract

B. Drill down

Knowledge management involves creating value from the​ organization's ________. A.financial capital B.intellectual capital C.operational capital D.physical capital E.social capital

B. intellectual capital

Which of the following statements about static and dynamic reports is NOT​ accurate? A.Publishing a dynamic report typically requires the BI application to access a database or other data source at the time the report is delivered to the user. B.Dynamic reports are BI documents that are updated at the time they are requested. C.A printed sales analysis is an example of a dynamic report. D.Static reports are BI documents that are fixed at the time of creation and do not change. E.In the BI​ context, most static reports are published as PDF documents.

C. A printed sales analysis is an example of a dynamic report

Which of the below is not a part of​ "Perform Analysis" activities in the BI​ Process? A.Data mining B.Knowledge management C.Automation D.Reporting E.Big-Data

C. Automation

Which of the below is not a feature of a data​ mart? A.It is a collection of data. B.It addresses the needs of a particular department. C.Data marts distribute data to all of the data warehouses. D.It is smaller than a data warehouse. E.Users in a data mart obtain data that pertain to a particular business function.

C. Data marts distribute data to all of the data warehouses.

________________ is not a basic reporting operation performed in a business intelligence application. A.Sorting B.Formatting C.Editing D.Calculating E.Grouping

C. Editing

Which of the following is NOT a part of the Unsupervised Data Mining​ technique? A.Statistics B.Artificial Intelligence C.HR Management D.Sophisticated Marketing E.Mathematics

C. HR Management

Which of the following is a benefit of knowledge​ management? A.BigData B.Improves the quality of data purchased from external sources C.Improves process quality D.Encourages individualism as a valued trait within the organization E.Improves granularity of data

C. Improves process quality

​___________________ is the process of creating value from intellectual capital and sharing that knowledge with​ employees, managers,​ suppliers, customers, and others who need that capital. A.Data Warehousing B.Content Management C.Knowledge Management D.MapReduce E.Quality Management

C. Knowledge Management

Which of the following is a technique for harnessing the power of thousands of computers working in​ parallel? A.Cassandra B.Pig C.MapReduce D.EC3 E.Java

C. MapReduce

Which of the below is not a way of analyzing data in a Business intelligence​ (BI) system? A.Knowledge management B.Reporting C.Purchase management. D.Data mining E.Analytics

C. Purchase management

Which of the following is not used to produce business intelligence through reporting​ applications? A.Filtering B.Sorting C.Retracting D.Grouping E.Calculating

C. Retracting

Business intelligence systems generate business intelligence by​ __________ data. A.creating data warehouses to store B.acquiring C.identifying patterns in D.publishing results from E.creating​ If/Then rules for

C. identifying patterns in

Futurists project a time when computer systems will be able to adapt and create their own software without human​ assistance, termed​ __________. A.the Prelude B.the Duality C.the Singularity D.the Elegy E.the Future

C. the singularity

When an analyst studies some data and develops a hypothesis after viewing the results to explain the​ observations, the analyst is using​ _________. A.supervised data mining B.superior data mining C.unsupervised data mining D.controlled data mining E.uncontrolled data mining

C. unsupervised data mining

Which of the below is false with respect to BI​ servers? A.It provides management function. B.The management function maintains metadata about the authorized allocation of BI results to users. C.It does not adjust allocations as available results change and users come and go. D.The BI server tracks what results are available and what users are authorized to view those results. E.It provides delivery function.

C.It does not adjust allocations as available results change and users come and go.

Which of the below exactly defines a Content Management​ System? A.It is a data​ collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business. B.It is a technique for harnessing the power of thousands of computers working in parallel. C.They are information systems that support the management and delivery of documents including​ reports, Web​ pages, and other expressions of employee knowledge. D.It is the data collections that are characterized by huge​ volume, rapid​ velocity, and great variety. E.They are​ rule-based systems that encode human knowledge in the form of​ If/Then rules.

C.They are information systems that support the management and delivery of documents including​ reports, Web​ pages, and other expressions of employee knowledge.

RFM analysis does not have which of the below​ characteristics? A.It is used to analyze and rank customers according to their purchasing patterns. B.It is readily implemented with basic reporting operations. C.RFM considers how recently a customer has ordered. D.RFM considers how frequently a customer ordered. E.RFM considers the location at which a customer ordered.

E. RFM considers the location at which a customer ordered.

Which of the following statements about the future of BI is NOT​ accurate? A.By​ 2026, some companies will know more about your purchasing psyche than you. B.Because of​ complexities, it's possible that by​ 2026, BI machines will only be able to communicate with other BI machines. C.Defining information as something only humans can possess may be a flawed statement in the future. D.When unsupervised data mining is truly​ unsupervised, machines will possess and create information for themselves. E.Humans work faster than​ machines, but only machines can work​ 24/7.

E.Humans work faster than​ machines, but only machines can work​ 24/7.

Which of the below statements is false in the context of the​ "Publish Results"​ phase? A.Push publishing delivers business intelligence to users without any request from the users. B.Publishing media includes print as well as online content delivered via Web servers. C.Pull publishing requires the user to request BI results. D.Publish Results is the process of delivering business intelligence to the knowledge workers who need it. E.Specialized data mining servers are known as report servers.

E.Specialized data mining servers are known as report servers.