Check your knowledge

Arrange the items below in order of hierarchy, beginning with the top level A. Account B. Campaign C. Ad group D. Ad

A. Account B. Campaign C. Ad group D. Ad

What part of a search ad isn't automatically generated by dynamic search ads? A. Description line B. Headline C. Destination URL D. All of these are automatically generated

A. Description line

What is the key value proposition of google search campaigns? A. Show your ads when a customer is searching for your product or service B. Influence organic results C. Appear as a text ad, a video ad, or a banner ad on one of google's partner sites D. Reach people on google.com that might be interested in your brand

A. Show your ads when a customer is searching for your product or service

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier) A. Someone searching for the term I want to buy a black shirt B. Someone searching for the term shirt brown C. Someone searching for the term shirt D. Someone searching for the term black button shirt

A. Someone searching for the term I want to buy a black shirt D. Someone searching for the term black button shirt