Cluster Exam 1055

Joan has been manger for Lydia's Dress Shop for five years, but she wants to be her own boss. Joan has experience, cash, and a strong desire for independence. Which type of business is most appropriate for Joan?

Sole proprietorship

which of the following would be done by a business collecting primary data for marketing decisions

a customer survey would be conducted

Company A requires Company B to carry certain products in order to obtain the product that Company B really wants. This is an example of an illegal activity called

a tying agreement

statements about a present or desired strength are called

affirmations

one way that a business might try to compensate for the limited number of qualified workers is to increase its use of

automation

What so many individuals establish when planning foe future financial needs?

college fund

the customer is always right is philosophy many businesses try to follow in order to

create positive customer/client relations

The Norton Co. conducts a survey to obtain feedback about the quality of its goods and services form the people who use them. The reason for conducting the survey is to

determine customer-satisfaction levels

A business might bundle products together to sell at a lower prices for a limited time in order to

encourage future sales

a downturn in the economy has forced a home builder to lower its prices. This company has_______prices

flexible

channel members who complain that other members at the same level of the channel are trying to attract their customers and steal their sales are involved in________conflict.

horizontal

as prices increase, the quantity supplied will generally

increase

Legal ownership of purchases does not pass to the purchaser until all payments have been made if the purchaser uses_______credit

installment

what type of promotion was used by companies that promoted the "just say no" campaign to discourage students from using drugs?

institutional public service

which of the following is a situation that is likely to require a company's employees to obtain special training from an external source

learning a complex computer software program

which of the following situations indicates that a marketer should conduct marketing research to resolve a problem

losing market share

which of the following is an example of unethical business behavior

misleading consumers

At the library, Janelle can get up-to-date career info about job opportunities, employment trends, training, and educational needs by reading various

occupational publications

what category of GDP would include the money Kathy's family pays to the state university for her college tuition?

personal consumption expenditures

the process of converting resources into goods and services is called

production

The Flagrantly yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze product sales?

range

which of the following types of customer relationship management software would be most appropriate for a company that is looking for a more efficient way to track leads, prospects, and customers

sales force automation technology

The first decision that marketers must make when managing channels is

setting channel objectives

What do you need to identify if there is complicated jobs that members of the group are unable to perform

support services

a basic economic principle behind our private enterprise system is

the freedom to complete

which of the following is a reason a company might organize itself under the laws of a different country that those of its home country

to save taxes

positioning a corporate brand involves communicating the brand's ________ to the target markets

value

whenever Melissa has to make a difficult decision, she considers how her actions might affect other people and their feelings. As a result, she has developed higher

wages