consumer behavior ch 6

Many ________ cultures stress the importance of a collective self, in which an individual's identity is derived in large measure from his or her social group.

Eastern

________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.

Identity marketing

________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.

Self-concept

________ is the way we assume others expect us to act.

Self-fulfilling prophecy

Pamela Ortiz rarely makes eye contact with others in social settings. Though by many standards she is physically attractive, she perceives that others find her plain and uninteresting. By not making eye contact, she is somewhat creating a self-fulfilling prophecy with respect to males in her social circle. This situation matches occurrences in which of the following "self" situations?

The looking-glass self

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

actual self

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.

extended

Many of the props and settings consumers use to define their social roles become part of themselves. For example, one of Mary Bennett's last requests was that when she died, she wanted to be buried in her favorite dress. This situation illustrates ________.

extended self

A person's conception of how he/she would like to be is called ________.

ideal self

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

ideal self

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________.

self-esteem

When we act the way we assume others expect us to act we are practicing a ________.

self-fulfilling prophecy

If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work.

self-image congruence model

According to the sociological tradition of ________, relationships with other people play a large part in forming the self.

symbolic interactionism