Consumer Behavior Jeopardy

Features of the individual person that are not lasting characteristics, such as momentary, moods or conditions are called

Antecedent States

The following are three types of consumer choice processes, Affective, Attitude Based, and

Attribute Based

____ involves tracking consumer click patterns on a website and using that information to decide on banner ad placement

Behavioral Targeting

____ is the result of the concern regarding the invasion of children's privacy online via other digital channels

COPPA (Children's Online Privacy Protection Act

Doubt or anxiety regarding a purchase a consumer has made is known as

Cognitive Dissonance

In which type of indirect measurement approach to measuring the relative importance of consumer's evaluative criteria are consumers presented with several descriptions of alternatives and asked to rank all of them in terms of his or her preference for those combination of features

Conjoint analysis

The individuals (representing functional areas and management) with an organization who participate in making a given purchase decision makeup the

Decision Making Unit

Consumer behavior occurs in usage situations, communications situations, purchase situations and

Disposition Situations

Which marketing strategy is appropriate if a product is NOT part of a consumer's evoked set?

Disrupt Strategy

The brands or products one will evaluate for the solution of a particular consumer problem are called the ___?

Evoked Set

The five primary sources of information available to consumers are memory, personal sources, independent sources, marketing sources and ___ sources

Experiential

Three types of consumer decision making include nominal, limited, and

Extended

____ involve both organization characteristics (size, activities, and location) ad characteristic of the composition of the organization (gender, age, education)

Firmographics

Style, taste, prestige, brand image and feelings are generated are all examples of which type of evaluative critique

Intangible

Firms attempt to cause selective problem recognition to gain or maintain

Market Share

Selecting the optimal alternative, minimizing the decision effort, and maximizing the ease with which a decision can be justified are examples of consumer

Metagoals

____ is an indirect of word- mouth - measure of true attitudinal loyalty

Net Promoter Score

Disjunctive, conjunctive, elimination by aspects and lexicographic are all types of ____ decision rule?

Noncompensatory

____ continue to buy the same brand though they do not have emotional attachment to it

Repeat Purchasers

The cost of finding, evaluating, and adopting another solution are known as

Switching Costs

_____ the adequacy of the information provided, and the cumulative impact of the marketing information on society's values are three major concerns regarding legal and ethical behavior with respect to the marketing communications

The accuracy of the information provided