Consumer Behavior Jeopardy
Features of the individual person that are not lasting characteristics, such as momentary, moods or conditions are called
Antecedent States
The following are three types of consumer choice processes, Affective, Attitude Based, and
Attribute Based
____ involves tracking consumer click patterns on a website and using that information to decide on banner ad placement
Behavioral Targeting
____ is the result of the concern regarding the invasion of children's privacy online via other digital channels
COPPA (Children's Online Privacy Protection Act
Doubt or anxiety regarding a purchase a consumer has made is known as
Cognitive Dissonance
In which type of indirect measurement approach to measuring the relative importance of consumer's evaluative criteria are consumers presented with several descriptions of alternatives and asked to rank all of them in terms of his or her preference for those combination of features
Conjoint analysis
The individuals (representing functional areas and management) with an organization who participate in making a given purchase decision makeup the
Decision Making Unit
Consumer behavior occurs in usage situations, communications situations, purchase situations and
Disposition Situations
Which marketing strategy is appropriate if a product is NOT part of a consumer's evoked set?
Disrupt Strategy
The brands or products one will evaluate for the solution of a particular consumer problem are called the ___?
Evoked Set
The five primary sources of information available to consumers are memory, personal sources, independent sources, marketing sources and ___ sources
Experiential
Three types of consumer decision making include nominal, limited, and
Extended
____ involve both organization characteristics (size, activities, and location) ad characteristic of the composition of the organization (gender, age, education)
Firmographics
Style, taste, prestige, brand image and feelings are generated are all examples of which type of evaluative critique
Intangible
Firms attempt to cause selective problem recognition to gain or maintain
Market Share
Selecting the optimal alternative, minimizing the decision effort, and maximizing the ease with which a decision can be justified are examples of consumer
Metagoals
____ is an indirect of word- mouth - measure of true attitudinal loyalty
Net Promoter Score
Disjunctive, conjunctive, elimination by aspects and lexicographic are all types of ____ decision rule?
Noncompensatory
____ continue to buy the same brand though they do not have emotional attachment to it
Repeat Purchasers
The cost of finding, evaluating, and adopting another solution are known as
Switching Costs
_____ the adequacy of the information provided, and the cumulative impact of the marketing information on society's values are three major concerns regarding legal and ethical behavior with respect to the marketing communications
The accuracy of the information provided